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8 Ecommerce Trends That Are Heating Up in 2020

TrustRadius Marketing

The age of giant retailers and general merchandisers is fading too (think department stores like Macy’s, T.J. Looking ahead to 2020, here’s a rundown of 8 ecommerce trends to watch as they continue to unfold: . Another interesting trend is the convergence of content management systems (CMS) and ecommerce platforms.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

Choose base prices that please shoppers and CFOs Price comparisons have influenced 51% of shoppers to change where they shop. But complementing historical sales data with price elasticity, customer preferences, and market trends in real time is the latest shift. Turn holiday shopping trends into yearlong retail success Learn how 1.5+

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Finding the Balance: Using Personalization Technology to Welcome New Visitors and Bring Them Back

Martech Advisor

As you might expect, personalizing the experience is very different for new customers in comparison to existing customers. Learn More: Consumer Behavior Matters More Than Sales Trends. Some of these messages might include: “These are hot in New York” - leveraging geolocation data points and trend data.

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An Effective Social Media Strategy & Online Shopping Experience Is the Key to Millennials & Gen Zers

Martech Advisor

45% prefer to buy online as they can run product and price comparisons. Millennials and post-millennials are driven strongly by social media validation, and popular culture trends when it comes to making buying decisions. Learn More: Snapchat and TikTok: Social Media Marketing Trends for Gen Z and Millennials. Over to You.

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Nine brands innovating customer-centric retailing today

ClickZ

They invest in technology (startups, trending technologies – IoT, VR, AI, and data). They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). In comparison, Zappos has a different approach to innovating customer-centricity. Key takeaways for marketers.

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Four Qualities of a Memorable Logo

Bluetext

In comparison, the government contracting industry tends to use the colors red, white, and blue to invoke a sense of patriotism. These format variations allow the same logo to be adapted to different contexts as the opportunity arises, whether that be print materials, branded merchandise, and new online formats.

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7 Mother’s Day Ecommerce Marketing Tips

Outbrain

COVID-19 lockdowns and social isolation rules are having a major impact on consumer behavior and spending habits around the world – which means that consumer trends for Mother’s Day are also affected. Make your merchandise stand out by putting Mother’s Day front and center in your e-commerce store. Let’s take a look.