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Data plus analytics is the route to the truth

Martech

In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. ” Data analysis is supposed to replace hunches with facts. Data analysis is the “GPS.” It’s “ready, aim, fire” (data, analysis, action). QA for mistakes that may be leading to that anomaly.

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. For a larger set of differences, you would generally go for a more extensive multivariate test. This is an inefficient way to proceed.

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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

But it takes some analysis to determine if this is the case. But first, let’s see why people consider switching A/B testing tools and show how to make a rational comparison. Sometimes it is not the tester at all who changes the tool, rather it is a decision made by the C-Suite , CMO, or lead CRO. Download free comparison.

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Martech 2030 Trend #5: Harmonizing Human + Machine

chiefmartech

Will AI lead us into a dystopian future where machines take over marketing, with few roles left for us humans to play? For instance, aligning the automation for ad spend optimization for a campaign with the automation for multivariate testing optimization on the landing pages for that campaign. This is part 6.

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Top 5 AI Marketing Tools

Anyword

Here’s a look at the top five areas where AI is supporting marketing efforts, as well as some of the leading companies in each field. One of the market’s leading suppliers of AI generated writing SaaS is Anyword. A leading survey research chatbot is SurveySparrow , which enables users to define surveys without requiring any coding.

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Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

Hubspot

Leads coming through? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter. Check — and fist bump.

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Learn The ABCs of Email A/B Testing

Salesforce Marketing Cloud

Comparison isn’t always the thief of joy. But sending multiple versions of an email – with different subject lines, preview text, copy, calls-to-action, or timing of delivery – can give you a basis for comparison. Call-to-action (CTA): Testing various CTAs to find out which one leads to more conversions. Which image is best?