TrustRadius Marketing

DECEMBER 16, 2019

To get the most out of your solution, you will likely want three things: IT folks on your team to support implementation, awesome customer support from the vendor and accessible training resources (tutorials, onboarding material, a supportive online community, and so on). Personalization isn’t always what it’s made out to be.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

TrustRadius Marketing

JANUARY 8, 2020

These top 5 competitors were chosen based on comparison traffic on TrustRadius. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

The ROI Guy

AUGUST 24, 2018

Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services. The cost workbook was a particular challenge because the subject is so complex.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

KoMarketing Associates

JANUARY 25, 2013

It would be interesting to know what factors B2B marketers look at when determining the cost per lead for social media (as well as SEO), since labor costs outside of contracting vendors often do not come into play. Eloqua and CMO.com helped coordinate survey information. Highest Quantity and Quality of Leads Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

TrustRadius Marketing

JUNE 19, 2019

Which vendors offer high quality pre-sale AND post-sale support? What type of learning & training resources does the vendor offer? Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring. Which products are within your price range?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Customer Experience Matrix

DECEMBER 8, 2011

So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

TrustRadius Marketing

NOVEMBER 14, 2019

While vendors offer a growing number of integrations, it’s important for marketing team members to identify key features that will impact their team for positive results. The possible integrations between marketing preferred vendors SaaS company solutions means the difference from ideation to actual success.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Everything Technology Marketing

FEBRUARY 19, 2011

At the same time B2B buyers are actively seeking guidance and information on how to solve specific problems, how to evaluate available solution options, and to learn about peers’ experiences with a vendor. Or it can be a well designed banner in the sidebar with a compelling call to action.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

chiefmartech

DECEMBER 6, 2015

The remaining competitors in the market have miniscule share in comparison, a long tail of niches that are mostly invisible to mainstream buyers — except for those competitors who are smart enough to create a new category and become a leading brand in it. Adobe Experience Manager, Oracle Eloqua, Salesforce CRM). Not necessarily.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Customer Experience Matrix

NOVEMBER 1, 2013

This is something I’ve already thought and written about quite a bit, but the discussion did advance my understanding of whether any marketing automation vendor gains a business advantage if third party applications can connect to all of them. At a minimum, the vendors will connect with the most popular systems first.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

TrustRadius Marketing

DECEMBER 4, 2019

But when we see traditional email marketing vendors like MailChimp offering all-in-one marketing platforms that unite campaigns across multiple channels, it makes you wonder: . Many popular email marketing vendors also offer all-in-one marketing automation solutions. Are these two types of software becoming one?

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Customer Experience Matrix

OCTOBER 1, 2008

to order in the next few days, contact me via email at draab@raabassociates.com More details to follow.

Vtrenz 120

Vtrenz Manticore Marketing Automation Services Market2Lead 120

Vidyard

SEPTEMBER 24, 2019

Some features—such as the option to brand your video player, cross-device compatibility, and sharing—are standard across all vendors. Relevant integrations: Salesforce, Marketo, HubSpot, Eloqua, Pardot, YouTube, Hootsuite, Outreach, SalesLoft, Adobe, ExactTarget, Zendesk, Kapost, Drift, and more. Vidyard Video Hosting.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

The Effective Marketer

FEBRUARY 25, 2013

Maybe a good source of comparison is another infographic titled “ The History of Marketing “, published by HubSpot about a year ago. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo' A Brief History of Content Marketing (I might as well have a link to my eBook).

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Marketo 100

The Effective Marketer

FEBRUARY 25, 2013

Maybe a good source of comparison is another infographic titled “ The History of Marketing “, published by HubSpot about a year ago. HubSpot’s version is also brief (the point of any infographic, sure) but doesn’t overlook key events in marketing history.

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Paid Search Agency 100