Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing.

Marketing AI 122

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 122

The ROI Guy

AUGUST 24, 2018

This could mean automatically preparing results based on their known profile, and certainly could help bypass asking for lead capture information a second time. As the user interacts with this tool, intelligence is captured and a solution recommendation and business value comparison of options is made.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

TrustRadius Marketing

DECEMBER 4, 2019

Multi-channel interactions with leads are all created and tracked within one platform, allowing for greater personalization and intelligent campaigns. But when we see traditional email marketing vendors like MailChimp offering all-in-one marketing platforms that unite campaigns across multiple channels, it makes you wonder: .

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52