Single Grain

JANUARY 23, 2023

Dive Deeper: How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison) 2) They Use Accurate Targeting for Higher Conversion Rates with a Low Budget One of the best things about hiring a PPC consultant is that they analyze, optimize and find a way to deliver a higher conversion rate.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Hubspot

FEBRUARY 13, 2020

Unfortunately, when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a lot of the more interesting functionality -- but you can make up for it somewhat if you take the information you learn from Keyword Planner and use Google Trends to fill in some blanks. Google Trends. One way to use Google Trends?

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. For instance, I entered the term “IP transit” and SEMrush displayed details like volume, keyword difficulty, and CPC. .

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Single Grain

APRIL 13, 2023

With the digital landscape constantly evolving, it can be challenging to keep up with the latest trends and strategies for pay-per-click advertising in the business-to-business space. This costs the advertiser a click from the paid search ad that could have been an organic one. There is an exception, however.

Paid Content 52

Paid Content PPC Lead Scoring Lead Ranking 52

Single Grain

FEBRUARY 10, 2023

Dive Deeper: * How – and Why – to Build a Backlink Portfolio * How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison) 5) Content Marketing Tools Semrush offers a several content marketing tools, including topic research and SEO content templates that you can use to produce your content.

Paid Content 52

Paid Content Budget Programs SEO Tools 52

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more.

Keywords 78

Keywords Paid Content Traffic Research 78

Single Grain

NOVEMBER 20, 2020

An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. You can use a variety of filters like clicks, cost per click, return rate, etc.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Convert

NOVEMBER 8, 2022

According to HubSpot’s 2022 Consumer Trends Report , 30% of consumers have decided to buy less and 28% will spend more consciously. You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword. All costs go up.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Martech Advisor

JANUARY 28, 2020

They can be used to draw comparisons, provide an overview, show trends, explain processes and workflows, etc. Cost per click (CPC) and cost per mille, i.e., thousand impressions (CPM). Gated Content. Gated content requires users to fill in their details to receive access to them.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Single Grain

MAY 24, 2021

Here is what a podcast carousel looks like in the SERPs: Types of Podcast Carousel. Related Content: 9 Podcast Trends You Can’t Ignore in 2021. Sounder made a comparison between website growth and podcast growth and found that podcasts are growing at an exponential rate: People are launching about 125 new podcasts every hour !

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Single Grain

OCTOBER 27, 2020

Conducting competitor research on organic keywords can show you the specific terms that your competition is targeting and how successful their campaigns are in the SERPs. These include: Spotting trends in keywords that can indicate marketing strategies. You’re likely to notice certain trends in either post style or subject.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Single Grain

JANUARY 29, 2020

Why do you need to get to the top of the SERPs so bad? of all the clicks – which means attracting a huge chunk of traffic: BuildFire , a California-based SaaS company, generated over 1 million page views of their product release in 12 months. Learn More: 8 SaaS Marketing Trends You Can’t Ignore in 2020.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Hubspot

SEPTEMBER 13, 2019

Some even have the ability to make colorful graphs and charts for us visual folks to make presentations and comparisons a breeze. MozBar allows its users to check SEO within their browser using just one click. MozBar provides metrics while viewing any webpage, and allows users to export SERPs into a CRV file and access analytics.

SEO 101

SEO Google Best Practices SERP 101

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Its Amazon Product Ads, a comparison shopping product introduced some years ago, were considered to be very disruptive to search advertisers. SMX East 2017, Day 2.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40