B2B Marketing Traction

MAY 30, 2014

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. Transparency. Show your company timeline on your website. Sociability.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

MARCH 13, 2015

Marketing providers recommend the wrong marketing tactics, lack transparency and fairness when pricing services, and propose marketing tactics before analyzing and understanding their clients for a variety of reasons. An understanding of your company and industry. Marketing is not a cookie cutter operation. Some Rights Reserved.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

JANUARY 4, 2013

Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Be strategic yet human.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

MAY 10, 2013

They want transparency – no more smoke and mirrors, especially if there is some controversy about your industry. Is it about how your company’s founders left their industry to do things differently? To date this McDonald’s video, Behind the scenes at a McDonald’s photo shoot , has had 8.5 million views.

Product 100

Product Paid Search Agency Transparency B2B Marketing 100

B2B Marketing Traction

NOVEMBER 23, 2010

The service provider in Portland, Maine, who worked with local companies or companies in a specific industry is now found online and has customers all around the world. Transparency is On the Rise. They want transparency. Today’s buyers see right through subterfuge and pretense.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

NOVEMBER 2, 2012

I have no problem with giving my email address to a company offering to add value by letting me download their information. B2B marketers – it’s time to be transparent. Still I have no list of the top WordPress plugins. And I’m unwilling to enter in my credit card, free trial or not. Do people really do this?).

SEO 100

SEO Social Media Transparency Internet Marketing 100

B2B Marketing Traction

OCTOBER 15, 2010

One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business. Not all employees at many companies are comfortable telling “the boss” what’s wrong with the business.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

JUNE 4, 2015

Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. Be careful not to focus on a competitor’s wrongdoing, but instead make a statement about your company’s values and policies that rise above others’ wrongs. A video of your company party.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JANUARY 21, 2010

The process of creating and producing crafty subliminal ads that got our attention and “made us” buy in the 60s, 70s and 80s isn’t as relevant to today’s buyers who are suspicious of hidden messages, who value transparency , and who want to know and like the people in the company that is selling what they want or need.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

OCTOBER 18, 2010

The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business. To get an honest perspective, involve some stakeholders in your company who may not have as much invested as your top management (vendors, consultants, distributors).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business. To get an honest perspective, involve some stakeholders in your company who may not have as much invested as your top management (vendors, consultants, distributors).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

JUNE 16, 2015

B2B marketing needs to be transparent, and the human side of a company’s story needs to come out. Be transparent and authentic in your marketing – millennials see through hype. Millennials value happiness, passion, diversity, sharing, and discovery. Show your value and make sure your service is exemplary.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

DECEMBER 13, 2012

Be transparent and add value. Start with LinkedIn, consider Twitter, perhaps set up a Facebook company page (if you don’t someone else may – see my previous post, Anyone Can Create a Facebook Page Using Your Brand )… 6. What results are they getting? Buyers ignore ads. Watch trends in mobile marketing.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 23, 2011

One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. There are two major developments for B2B marketers I’m thankful for. Citizen Marketing and Social Media.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100

B2B Marketing Traction

JULY 20, 2016

I have a thirty-plus-year career in B2B marketing and sales, and I’ve consulted with hundreds of companies in the last twenty years. As marketers we need to be careful, and we need to produce content with integrity and complete transparency. That’s one thing. But encouraging people to copy others’ content is wrong.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100