B2B Memes

SEPTEMBER 29, 2011

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

OCTOBER 19, 2010

Does being involved in the business side of a media enterprise mean being involved in sales? And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted? As a representative of your company, you’re telling customers that you couldn’t care less about their business.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

OCTOBER 28, 2011

These results, according to Readex sales director Steve Blom, “help publishers prove to advertisers—whose own ideas regarding usage may be terribly wrong—that professionals haven’t replaced one media form with another.”. I have nothing but admiration for the company and its staff.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

FEBRUARY 14, 2012

Until recently, the only practical alternative for aspiring authors was vanity publishing: paying a company a large sum of money to produce their book, with little or no marketing or sales assistance. These distinctions were once a reliable measure of quality.

Acquisitions 100

Acquisitions High Quality Lead Distribution Cost 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point. As a career editor I’m biased, but Franks’s analysis rings true.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

MAY 6, 2011

In my days overseeing a large editorial group for a B2B publisher, my counterpart in sales was fond of telling me that advertisers found our editors arrogant. Within a publishing company, there is high tolerance for irksome editors. They weren’t, and he knew it. This sometimes made them look like jerks. Don’t let that stop you.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

NOVEMBER 29, 2011

To put it hyperbolically, I was looking for truth, they were looking for sales. For a company, it should not be about “the conversation” or the hype. So I got into PR for awhile and then migrated to sales and then marketing. Though I liked and respected most of them, the alliance was always uneasy. Use your head. I love that!

Content 100

Content PR Social Media Ethics 100