PureB2B

MAY 30, 2022

Successful marketing in the B2B space relies on segmenting and defining your business’s total addressable market. As decision making has evolved over time, it’s become more imperative that you not only target different companies based on varying criteria, but that you break down your audience into buyer personas based on their unique needs.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Biznology

SEPTEMBER 4, 2018

Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? The post How do you segment your market?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Unbounce

NOVEMBER 20, 2021

After all, if you imagine another company marketing to you, wouldn’t it feel weird to be lumped into one big group of people you don’t share anything in common with? That’s why marketers like to use segmentation: organizing their audiences into different groups depending on their traits. You have your own personality and backstory.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. For this, email segmentation is an absolute must.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

Hubspot

OCTOBER 29, 2020

This is where segmentation, targeting, and positioning come into play. Let’s unpack each part of the segmentation-targeting-positioning model. Segmentation. Segmentation refers to the process of dividing your audience into smaller groups based on certain characteristics. age, gender, education, location, and profession).

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Binary Demand

MAY 17, 2023

The best solution is B2B email segmentation to turn the one-to-many approach into a one-to-one personalized approach. Segmented email campaigns, according to MailChimp, receive 14.31% more opens and 100.95% more clicks than non-segmented campaigns. Hence it is of utmost importance to focus on segmenting your email list.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

seo.co

MAY 11, 2021

This is best done through a process known as market segmentation. In this article, I’m going to walk you through what market segmentation is, why it’s important, what types of segmentation exist, how you can segment, and a few simple things you should and should not do in order to get the best possible results.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Martech

JANUARY 26, 2024

These companies aim to streamline their sales, enhance in-house sales departments, save resources on lead research and qualification and acquire a stable and predictable flow of appointments that will likely convert into sales. Scott is the VP of sales at a $50 million tech company. This means you need to take into account all of them.

Ideal Customer Profiles 123

Ideal Customer Profiles Profiling Enterprise Management Work Management 123

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . We’ve been talking a lot lately about just how important segmentation is. Our videos and segmentation blogs are proof of that. What Is Segmentation?

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

SalesIntel

MARCH 22, 2023

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Leadspace

SEPTEMBER 18, 2019

Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. In this guide, we’ll show you how you can properly segment your customers and market to maximize your revenue.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

Binary Demand

FEBRUARY 23, 2024

Identifying buyers aligned with your solution’s specific version narrows your focus to essential companies. Since a few significant accounts often contribute the majority of a seller company’s revenue, ABM becomes a crucial approach to elevating sales and fostering lasting growth.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

flux.la

JUNE 30, 2020

This strategy is called market segmentation. Before learning this strategy, if you don’t have an idea on what you can sell, here’s a list of recommendations from Youtube: What is market segmentation? Market segmentation is defined in a lot of ways. Reasons why you should use market segmentation. Psychographics.

Segmentation 52

Segmentation Planning Psychographics Opt-out 52

ClearVoice

JANUARY 20, 2019

Dividing up your customers into distinct segments makes it possible to target your content more effectively. You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives. Craft the new segments. Source: B2B Content Marketing Report.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Biznology

AUGUST 25, 2016

The problem comes in when you haven’t thought through how those personas relate to market segments. Market segments are often used in marketing plans to decide which groups of prospects to target, but they are also frequently used in sales plans. Often, sales teams take different approaches with different market segments.

Top of Funnel 80

Top of Funnel Segmentation Planning Buyer's Journey 80

Tony Zambito

SEPTEMBER 6, 2016

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation. Professions.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Leadspace

SEPTEMBER 18, 2019

Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. In this guide, we’ll show you how you can properly segment your customers and market to maximize your revenue.

Segmentation 48

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 48

Rev

AUGUST 16, 2023

A sales team, or their company, might even settle on an ICP and rely on it for years—meaning that not only is their ICP built on superficial traits, but static ones, too. Exegraphics are, in short, millions of pieces of information about a company that together build a comprehensive assessment of how that company ticks.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

Inbox Insight

JANUARY 15, 2024

Reading time: 3 minutes Technographic data defined Technographic data, in simple terms, refers to insights about a company’s technology usage. This type of data is part of a broader technology market segmentation, which also includes demographics and firmographics. How is technographic data collected?

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Launch Marketing

FEBRUARY 7, 2024

Steps to Create an Effective B2B Go-To-Market Strategy At Launch, we have helped customers with countless B2B product and company launches. Know Your Company Goals Know your company goals and what it will take to achieve those goals. Know Your Company Goals Know your company goals and what it will take to achieve those goals.

Marketing & Strategy 114

Marketing & Strategy Marketing Strategy B2B Marketing Planning 114

Contently

APRIL 6, 2023

A buyer persona is a detailed profile of a company’s ideal customer. To shortcut that process, companies often make assumptions about their buyers, basing their personas on stereotypes or generalities rather than on actual data. However, in smaller companies, content teams may need to take on this task themselves.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Everything Technology Marketing

OCTOBER 10, 2010

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

SendX

NOVEMBER 12, 2020

A good sales intelligence tool will help you prospect by segmenting your target audience based on actionable segments. Segmentation tools such as technographics and firmographics will help you filter out these unwarranted leads. This gives sales teams all the cues they need to get a prospect to book a demo.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

SalesIntel

JUNE 28, 2022

Firmographic data is the demographics of companies. They include information like company size, annual revenue, location and industry. Your sales team needs to have this information to effectively segment, qualify, score, and prioritize their B2B sales leads. Psychographic data. Technographic data . Buyer Intent data .

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Optinmonster

APRIL 10, 2024

But as new technologies revolutionize our ability to personalize marketing messages to segmented audiences , there’s also an increase in the need for stronger emotional connections. Make EQ part of your company’s values and never waver. Every successful company has a brand personality and voice that is human.

Marketing AI 91

Marketing AI Planning Paid Search Agency Psychographics 91

Hubspot

OCTOBER 28, 2013

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Salesforce Marketing Cloud

JANUARY 4, 2024

Content is pre-written or dynamic, based on the maturity of the company using drip marketing. When you tailor messages based on customer behavior, you can more easily segment your audiences. What works well for one company may not be applicable to another. Understanding your target audience is the biggest challenge.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SendX

JULY 30, 2021

You can segment your audience to offer a more personalized experience tailored to the user’s intent. Both channels use some degree of targeting and segmentation. With organic search, the keywords used can tell you a lot about the profile of the user while a good email marketing campaign should include segments.

Email Marketing 213

Email Marketing SEO Work Management Marketing Management 213

Salesforce Marketing Cloud

APRIL 4, 2024

Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. You can also use generative AI to help you decide which customer surveys go to which customers by segment.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Binary Demand

FEBRUARY 23, 2024

Identifying buyers aligned with your solution’s specific version narrows your focus to essential companies. Since a few significant accounts often contribute the majority of a seller company’s revenue, ABM becomes a crucial approach to elevating sales and fostering lasting growth.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Stevens & Tate

AUGUST 24, 2023

Use Segmentation Customer segmentation is the foundation of most personalized email marketing strategies. It involves grouping subscribers or prospects into segments based on shared characteristics, such as gender, location, or organizational role. Several companies have tested this strategy, and it’s proven to work.

Personalization 83

Personalization Trigger Marketing Psychographics Open Rate 83

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. Last year, the company launched two campaigns. where the company was pushing into a sector they’d never been in before, was demand focused. The other was an international brand campaign which included introducing the company in several nations.

Paid Search Agency 123

Paid Search Agency Ads Campaigns Account Based Marketing 123

SendX

JULY 29, 2021

You can segment your audience to offer a more personalized experience tailored to the user’s intent. Both channels use some degree of targeting and segmentation. With organic search, the keywords used can tell you a lot about the profile of the user while a good email marketing campaign should include segments. Source: Segment.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Spiralytics

JANUARY 29, 2023

Microtargeting marketing is one way companies do this, but what exactly is Microtargeting? Companies can use this information to send targeted ads or promotions directly to users based on their specific interests. In regular targeting, data is used to identify and target audience segments. What is Microtargeting?

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Marketri

OCTOBER 25, 2023

And for most B2B companies, that means more leads and more revenue. Part 1 of this series reviewed the importance of segmenting your markets and understanding your ideal target buyer before you develop a marketing strategy and plan. But in reality, many companies don’t go through the rigorous process of answering it.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Ranking 62