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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

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Top Marketing Blogs You Should Be Reading

Kabbage

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Where can I find it: [link]. Where can I find it: [link].

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How Employee Advocacy Can Help Your Declining Social Reach

Convince & Convert

While the output of company content increased by 35 percent, content engagement decreased by 17 percent. These numbers speak loudly about the way social networks are pushing company pages towards a pay-to-play model. If you open up your Facebook, LinkedIn, and Twitter company pages, how many followers do you have in total?

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Top Marketing Blogs You Should Be Reading

Kabbage

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. They have a vast library that spans across all marketing topics.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

ROI 100
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30 B2B Social Media Tips for 2016

KoMarketing Associates

One of the most common things we hear from B2B companies is “our audience isn’t on social.” Be innovative and don’t be afraid to look at what B2C companies are doing. If you are an international company, understanding audience demographics for each social platform is even more important. Global vs. Local.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. 50 newsletter signups (potential leads). Blog Demand Generation Twitter abneedles.