WriteSpark

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Are You Abandoning Your Leads after a Webinar?

WriteSpark

Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention. I assumed the companies would send a link to the webinar recording and the slides or other material so I could see what I had missed. As for the other company, its message wasn''t sent until two days later.

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Are You Abandoning Your Leads after a Webinar?

WriteSpark

Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention. I assumed the companies would send a link to the webinar recording and the slides or other material so I could see what I had missed. As for the other company, its message wasn't sent until two days later.

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Interviews Part 2: Are your questions leading or asking?

WriteSpark

But more important is looking at the wording of those questions: Are they eliciting information or leading a response? Here's an example of a leading question: "Would you say you've saved at least 25% on parts inventory costs since implementing our product?" Then ask for the specific numbers or percentages for each type of savings.)

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White Papers: Refresh or Write Fresh?

WriteSpark

Use these criteria to determine whether a white paper is a good candidate for a refresh : Continues to attract a large number of sales leads or downloads. Promotes a product or service that will continue to be sold by your company. These papers offer proven performance that you'll want to sustain. Was written more than a year ago.

Paper 120
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White Papers: Refresh or Write Fresh?

WriteSpark

Use these criteria to determine whether a white paper is a good candidate for a refresh : Continues to attract a large number of sales leads or downloads. Promotes a product or service that will continue to be sold by your company. These papers offer proven performance that you'll want to sustain. Was written more than a year ago.

Paper 120
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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren''t often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren't often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing.