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Intent Data is a superpower. Here’s why.

Zoominfo

the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. The Basics: What Exactly is ZoomInfo Intent? But how does ZoomInfo Intent work? The Intent Data Difference: How it Works.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers.

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How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor.

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. The company’s strategic shift includes focusing on business efficiency, emphasizing evidence-based examples of their product’s value, and launching a freemium offer to attract a broader audience.

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Intent Data is a Superpower. Here’s Why

Zoominfo

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. The Basics: What Exactly is ZoomInfo Intent? Access to ZoomInfo Streaming Intent is like having a superpower.”

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5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

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3 Ways to Use Intent Data in Marketing

SmartBug Media

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Retain and upsell customers.