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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Updated Privacy-Compliance Requirements 1. Privacy policies must be transparent and instructive.

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You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

At this point, you might be asking yourself: Do I really need a privacy policy for my website? If you’re starting any kind of company today, the answer is likely yes, you really do. But with so many new data privacy regulations and lawsuits cropping up, skipping out on a privacy policy is just asking for trouble.

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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

While it is uncertain whether the bill will pass, the message to marketers is clear—national privacy regulations are on the horizon and now is the time to get ready. Covered data is information that identifies or is linked to an individual or a device and includes a user’s name, address, social security number and email address.

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Ethical data management is a win for marketers

Martech

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is All these day-to-day activities involve the sharing of our personal data with companies.

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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The new law comes as tech giants face pushback from lawmakers and consumers over their handling of personal information. Right to opt-out of sales of personal information.

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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Marketers should know the following eight rights consumers have under GDPR: Right to Information: It provides the data subject the choice to know how a business is collecting and using their personal information and the purpose behind it. What Is the California Consumer Privacy Act (CCPA)? 3 Tips to Comply With GDPR and CCPA.