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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. The information is then processed to decide which products can be cross-sold and hence, must be promoted together. The term ‘Market Basket’ arose from the shopping cart supermarket shoppers that fill up during a shopping trip.

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

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B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

markempa

to Generate and Follow Leads | Main | Webcast: Closed-Loop Lead Generation & Management » 7 Tips to Improve Sales Follow-up & Close More Leads If you are like most B2B marketers, lead generation is at top of your priority list. « 9 1/2 Ways. So what can be done about it? So what can be done about it?

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.

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How Virtual Event Marketing Benefits B2B Businesses

Valasys

Depending on the vital data points required, marketers can prepare the customized documents to capture several details of the prospects. The data points of relevance can vary according to the marketing objectives of B2B companies. As per the interests of the prospects customized information can be delivered to them in real-time.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Televerde

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing.