ANNUITAS

JUNE 18, 2012

It seems each and every week that a new consultancy is born or another marketing automation company jumps into the fray. This tidal wave of information has been confirmed anecdotally by conversations I have had with our clients. The best vendor event I ever attended was a Salesforce.com road show. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

It seems each and every week that a new consultancy is born or another marketing automation company jumps into the fray. This tidal wave of information has been confirmed anecdotally by conversations I have had with our clients. The best vendor event I ever attended was a Salesforce.com road show. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. I've since been informed that Personality Grader was an April Fool's joke.])

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

The Point

SEPTEMBER 6, 2011

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

LeadSloth

MARCH 22, 2009

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. The company in question has used a comprehensive marketing automation system for about 2 years. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

The Mx Group

OCTOBER 18, 2017

Other challenges include understanding just how to get started with account-based marketing and how to scale ABM efforts realistically and appropriately for your particular company. That makes me wonder: Are CRM platforms, like the Salesforce.com, set up to handle ABM? They can be, but not “out of the box.” A webinar on Halloween?

Account Based Marketing 72

Account Based Marketing Demand Generation Agencies Marketing Automation Services Salesforce.com 72

ViewPoint

FEBRUARY 23, 2018

Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Does your CRM manage list segments, cadence, lead data and other outcomes?

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Biznology

JANUARY 23, 2013

Marketers can find just about every target company, title and job function they need from traditional list suppliers. Internal databases populated from billing systems, lead management systems, and website registration systems. Companies such as InsideView and Leadspace are developing solutions in this area.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Customer Experience Matrix

JANUARY 20, 2009

Back in December, the Sales Lead Management Association and LEADTRACK published a survey on lead management practices that I haven’t previously had time to write about. The two clearest answers came from questions about the information salespeople want and why they don’t follow up on inquiries.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

markempa

APRIL 13, 2015

Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results. You can find this ideal point in the relationship by leveraging lead scoring and lead qualification.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

The Mx Group

NOVEMBER 17, 2017

Demand Gen and Lead Management. We are new to ABM; what types of companies are using ABM successfully? It’s less about the type of company you are and more about whether ABM makes sense for your business — and is something that you can actually do. Sales Empowerment. Bottom-line Results. Technology Expertise.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Lead Liaison

OCTOBER 12, 2017

As a user myself, I first started using Salesforce.com. When I hear about companies that don’t have a CRM, I cringe! Companies can “bring their data to life” by implementing a number of different automated processes. I’ve always been a proponent of CRM systems. A large data repository.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Liaison CRM 48

The Point

APRIL 1, 2014

One of the reasons for this under-utilization, and the inability of some marketers to deploy, for example, automated lead nurturing at every stage of the selling process, is resistance from the sales organization, and in particular, Inside Sales. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Adobe Experience Cloud Blog

JUNE 4, 2013

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. We believe that marketing is undergoing a deep transformation driven by large-scale trends such as the rise of self-directed consumers and broad and instant availability of information online. Where marketing is going. Independently rated the leader.

Acquisitions 48

Acquisitions Enterprise Management Salesforce.com Work Management 48

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 1, 2009

This process has five functions: send emails to prospects; capture responses on landing pages; score leads; send qualified leads to sales; and nurture non-qualified leads with multi-step campaigns. Users can also specify a waiting period between actions, and whether to send alerts when a lead qualifies for an action.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2009

Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop. It also captures the visitor stream to a company Web site and uses the IP address to identify the company. Thus, DemandBase might send information on 5-10% of total visitors.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

JANUARY 4, 2012

While its feature list covers all the usual marketing automation categories, the company's real focus was always on providing the most useful information to sales people. Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Lead Liaison

OCTOBER 10, 2017

If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Don’t be fooled though; it’s no less personal here than it was with Leads and Contacts.

Contact Marketing 50

Contact Marketing Marketing Prospects Lead Liaison Marketing Automation Services 50

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. This means you can’t define different paths based on other information in a lead record or on subsequent behaviors. Partner management.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. About Marketo.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

markempa

DECEMBER 12, 2016

For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. Additionally, IBM is gearing up to become the world’s largest design company. Tips On How to Use LinkedIn for Better Lead Generation. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. About Marketo.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. About Marketo.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

FEBRUARY 4, 2009

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Adobe Experience Cloud Blog

APRIL 24, 2011

by Maria Pergolino Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and part of proper lead management. Avoid lead source clutter. When you first implement Salesforce.com, your default lead sources are Web, Phone Inquiry, Partner Referral, Purchased List and Other.

Lead Scoring 48

Lead Scoring Lead Ranking Practices Leads 48

LeadSloth

JULY 12, 2010

Marketing departments at mid-size companies. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. Conclusion. About Jep Castelein.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. 20+ years in B2B direct marketing, demand gen, and lead management. San Mateo, CA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. For more nearly 40 years, Customer Relationship Management (CRM) has beeb software-based and data-driven. Ahh Competition: Why CRM Companies Focus on Content Marketing?

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Primarily sales and sales management, some marketing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

MAY 23, 2012

Lori proceeds to discuss a variety of stats from various Forrester research reports that define how marketers are currently spending their time and dollars: 22% of B2B marketing budgets are allocated to lead management. 42% of marketers say that marketing generates leads and sales tools and basically throw them over the wall to sales.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Lead Liaison

JULY 18, 2018

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. Welcome message and company introductions have been removed. Welcome message and company introductions have been removed.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

markempa

JULY 7, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! By using closed-loop-feedback, Nortel Networks , watched their revenues from sales leads double every quarter for six consecutive quarters. .

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Lead Liaison

DECEMBER 31, 2018

They have rapidly become the global leader in event lead management. The company, known worldwide for their marketing and sales automation solutions , has been hyper-focused on supporting live marketing events over the last year. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.),

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48