Marketing Interactions

OCTOBER 24, 2021

If you frame the request around helping them elevate their personal brand and expertise within the industry, they may be more willing than you think to help with content—if you make it slam-dunk simple and easy for them to do so. Unfortunately for most of us, the product our company sells is likely not the only one of its kind.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

JANUARY 25, 2022

The beginning of the year is when a lot of B2B companies look at what they want to accomplish this year as a clean slate. Company objectives shift due to market fluctuations, board consensus, or the CEO’s new hyper interest. Has the way the industry approaches that problem changed? Room for adjustments exists.

B2B Marketing 69

B2B Marketing B2B Budget Programs Marketing & Strategy 69

Marketing Interactions

NOVEMBER 2, 2021

Ask them to include the role of the person, industry, company, the related problem, and product along with the question. for the automotive industry. Ah, companies like ours are doing this. Start a Slack channel for questions that everyone can contribute to – yes, everyone. Invite all contributions.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

JUNE 23, 2017

Questions to Ask Salespeople: Who do you usually interact with at prospective companies? Do you see any new uses or users for our products given industry developments? Market or industry trends, competitor weaknesses, etc.). Keep the size of the customer company in mind. So make it as easy as possible.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

JUNE 27, 2021

Account personas give you an understanding about the company. It’s mission, business objectives and core values to help you weave a thread of company/account relevance throughout your communications, content, and messaging. The concept of a buyer persona is represented as a construct that the industry has labeled as such.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Marketing Interactions

JULY 25, 2021

These articles go on to make their case by defining traditional personalization as including elements such as name, company, industry in communications, where hyper-personalization takes into consideration behavioral activity and engagement data to interpret intent and hone messaging. I don’t think this means “hyper.”

B2B Marketing 69

B2B Marketing B2B Paid Search Agency Buying Cycle 69

Marketing Interactions

AUGUST 15, 2021

And, before you start yelling that you “have” to send everyone to sales, I’ve heard this antiquated notion shared by marketers in a variety of companies. Usually, these are sales driven companies that tolerate marketing as the fluffy cost center but don’t trust them with prospects beyond the form fill. Most companies do not.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

AUGUST 24, 2021

However, I disagree with some of this statement: “ With so much online buying activity, there is an urgent need for most marketers to move their content marketing portfolio away from thought leadership, industry trends and infotainment, which comprise the bulk of today’s content marketing fare, and toward buyer enablement. ”.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Marketing Interactions

FEBRUARY 15, 2019

Know your audience has become a rallying cry behind the concept of creating compelling buyer and customer experiences and becoming customer-centric companies. You will need their buy-in to use personas successfully in your company.]. But how many B2B marketers can say they truly KNOW their customers? Data Can Be Misleading.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Marketing Interactions

APRIL 21, 2017

A technology client with a complex buying process that could last three years produced a nurturing program that addressed the tasks of a job to be done in the oil and gas industry. The client made a purposeful decision not to create content for a one-off use or for short-term themed campaigns favored by other divisions of the company.

Content Marketing 60

Content Marketing Planning Marketing Management Paid Search Agency 60

Marketing Interactions

NOVEMBER 29, 2021

And search is one of the primary tactics’ buyers use to find content they’re interested in consuming, hence, your company. Find out how we serve [industry] customers like you in 20 minutes. There’s no reason company websites limit buyer’s options to contact us, book a demo, or subscribe to our blog or newsletter.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

JANUARY 27, 2020

This person is not likely to be in your database or to pursue learning about your company and solutions on their own. Your goal with a tertiary persona is to understand them well enough to create content that speaks to their vision and strategic goals so you can build awareness and trust for your company.

Buyer Personas 69

Buyer Personas Effectiveness B2B B2B Thought Leadership 69

Marketing Interactions

JUNE 23, 2017

As VP of Finance for my company, most of my time is spent in status meetings with my direct reports. Is the prevalent trend that your persona starts and stays with a company, making progress up the ladder? Or do they tend to have eight jobs in 10 years at different companies? What are industry trends driving it?

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

APRIL 14, 2019

Through reverse IP lookup, the content served can be personalized to the company employing the website visitor. Dynamic content can solve this problem by serving up content based on the user coming to your site. Or, if the user is “known” (a contact in your database), the content can be personalized to them for higher relevance.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

JUNE 13, 2021

But, in B2B, it’s not as much about knowing their shoe size as it is understanding their industry, role, and use case. I think we do this because we get bored, we’re under a mandate to create #X “leads” in a short timeframe (month or quarter), the company launches a new product, and for other handy excuses.

B2B Marketing 174

B2B Marketing B2B Gartner Purchase Intent 174