B2B Marketing Traction

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How to Love Your Customers with Inbound Marketing

B2B Marketing Traction

It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. Differentiate your company and products. You see, in the rush to get on social media and connect, many marketers are behaving badly. A sample household received 41 pounds of junk mail each year. Don’t bore them.

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Why Your Rant is Not Right for Social Media

B2B Marketing Traction

In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.

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What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples. 5 Tools to Battle Social Media Content Overload.

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6 Basic Social Media Results You Need to Track

B2B Marketing Traction

According to HubSpot that means it’s ten times as hard to move from a 3 to a 4 as it is to move from a 2 to a 3.). Track the # of followers on your company page as well as weekly page views , clicks and unique visitors , all stats on your LinkedIn Company Page Insights. Track # of subscribers as well as views. Slideshare.

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

I use a diagram ( originally developed by Hubspot ) such as the one above to show clients how their use of social media and traditional marketing integrate to drive traffic to their website, the center or “hub” of their marketing system. Download our free one-page marketing plan template here. Some Rights Reserved.

Planning 100
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Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

Other posts you might find helpful include: 5 Dangers of an Unorganized Blogging Strategy by Kelly Kranz of Hubspot. She provides strategic planning, implementation and outsource blog writing and management for growing companies. BTW, y ou are planning your marketing on a regular basis, aren’t you? Photo by m01229 on Flickr.

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When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

Corey Eridon from Hubspot , John Rampton on Forbes , and Neil Patel ( Quicksprout ) all wrote about this. I also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words. Corey wrote that 100 or 2,000 words – whatever it takes – are all good.

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