Digital B2B Marketing

DECEMBER 11, 2012

In B2B marketing organizations, content marketing aims to help buyers buy. Content marketing provides the information buyers need to determine the type of solution they need, develop internal support for a change, create a short list of providers and address objections , all while positioning your company as a trusted resource.

Buy 100

Buy B2B Marketing Work Management Content Marketing 100

Digital B2B Marketing

OCTOBER 11, 2012

What companies do you want to work with? Are you simply helping your customers justify the decision they already want to make? The formula is pretty simple, even if it isn’t easy to execute: identify the buyers needs and priorities and provide information that helps them determine how to best meet those needs.

B2B 100

B2B B2B Sales Advertising Agencies B2B Marketing 100

Digital B2B Marketing

AUGUST 30, 2011

With complex buying processes, multiple stakeholders, and a high touch sales process, how important is a brand? The perception your audience has of your company is the reality of your brand. Yes, the perception of your company and offering is critical to closing deals. And what does that have to do with a woozle?

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

OCTOBER 18, 2012

Here are a couple examples of how B2B target audiences are generalized for advertising: Juniper targets companies with large data centers. However, before that can be turned into a broad advertising plan, it is generalized as large companies or specific industries likely to have large data centers. Measure traffic by company.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Digital B2B Marketing

AUGUST 14, 2012

Conceptually, companies can do this because you provide your email address online. If your email address is one of the emails a company is looking for, they add you (technically, a cookie ID in your web browser) to the list of people they are targeting. Here are just a few of the more obvious and interesting applications: 1.

CRM 100

CRM Advertisements Advertising Tactics 100

Digital B2B Marketing

JUNE 2, 2011

Question: Would it be better if prospects where aware of your company when they started the research process? Noting the launch of Twitter lists today isn’t helpful. One company that does an excellent job of providing stage zero content is HubSpot. Question: Where is awareness most valuable in the buying cycle?

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

MAY 19, 2011

It puts your company on the short list. No demo, trial or consultative sales process can change this. Yes, being the first brand that comes to mind in the category will help them find you. Ahh, brand. You want a strong brand , right? A strong brand opens doors for sales. The Problem: Advertising will not create this brand.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100