Marketing Craftmanship

JANUARY 5, 2020

But before they put you on their short list of candidates for consideration, they first will need some assurance that your company is a “safe choice.” Acid Test: Do credible media sources or research firms cover the company? Do clients identify themselves by name and company?). rarely succeeds.

RFP 165

RFP Thought Leadership Opinions Validation 165

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Direct Communication. Less is more, if it’s well written. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Craftmanship

AUGUST 7, 2011

It’s become a dangerous and foreign world for CMOs, PR heads and others charged with protection of their company’s brand; especially for small and mid-sized companies lacking the sophistication or deep pockets to mount a serious defensive strategy. Here’s a list of them.

Brand Identity 100

Brand Identity Branding Viral Marketing Opinions 100

Marketing Craftmanship

JULY 12, 2012

According to a new study sponsored by Domo and CEO.com , CEOs at Fortune 500 companies are participating in social media channels significantly less than the general public. On the major social networks, including Facebook, Twitter and Google+, the participation of Fortune 500 CEOs was minimal, with only 7.6% general public.

PR 100

PR Social Media Linkedin Comparison 100

Marketing Craftmanship

JANUARY 5, 2012

For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen. For example, Texas-based Beryl Health (formerly Beryl Companies) is well-known for its employee-focused culture, and is a “Best Place to Work in Healthcare” according to Modern Healthcare magazine.

PR 100

PR Social Media Tools Media 100

Marketing Craftmanship

MARCH 16, 2013

New software programs enabled companies, for the first time, to design and produce their own graphic materials in-house. If your website has not been refreshed and updated in the last 3 years (which means more than simply sticking press releases in the “News” section), then your company is due for an overhaul. It’s a brand liability.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

JULY 4, 2011

Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites. All communication channels have limitations.

Social Media 100

Social Media Social Marketing Word of Mouth Media 100