Kabbage

NOVEMBER 2, 2016

Think about finding customers like making friends at a party. In marketing terms, you would say these people fit your Ideal Customer Profile (ICP). Knowing which customers to approach, and the attributes that make them unique is key to effective marketing and sales. What is an Ideal Customer Profile?

Ideal Customer Profiles 160

Ideal Customer Profiles Profiling Ad Building Allocation 160

Kabbage

NOVEMBER 2, 2016

Think about finding customers like making friends at a party. In marketing terms, you would say these people fit your Ideal Customer Profile (ICP). Knowing which customers to approach, and the attributes that make them unique is key to effective marketing and sales. What is an Ideal Customer Profile?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Ad Building Allocation 100

Albacross

DECEMBER 18, 2018

You’ll have to start with this crucial step: creating the ideal customer profile. They think that doing this increases their pool of potential customers…. Say you’re targeting newly launched startups, and you want to offer them your digital marketing services, for example. Step 1: Define your ideal customer.

Ideal Customer Profiles 74

Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 74

Webbiquity

NOVEMBER 18, 2021

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. Trigger events may happen in a variety of contexts, including at the executive, departmental, and even personal level within a company. Examples of Useful Trigger Events.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Act-On

APRIL 26, 2024

Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. This means having well-documented and up-to-date ideal customer profiles (ICP) and buyer personas, which will be essential in step five.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Adobe Experience Cloud Blog

JUNE 26, 2019

The digital revolution has raised customer expectations massively. It rests on your ability to maximize your customers’ experience. In fact, 87% of companies report a higher return on investment when adding account-based marketing (ABM) to their engagement strategy than traditional lead-based only marketing initiatives.

Ideal Customer Profiles 133

Ideal Customer Profiles Profiling Paid Content Account Based Marketing 133

Rollworks

MARCH 20, 2019

If you want to build an account-based strategy that helps you win big, developing a strong ideal customer profile (ICP) is critical. Ultimately, if you don’t invest enough in your ICP, you could end up with a false list of target accounts—leading to wasted sales and marketing dollars.

Ideal Customer Profiles 40

Ideal Customer Profiles Demand Generation Template Account Based Marketing 40

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. We’re spending time arguing about who is right, and by then, you’ve already lost.”

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Terminus

JANUARY 22, 2019

ABM is about honing in on these companies and creating a personalized buying process for each of them. To determine your best-fit accounts, you first have to define your ICP. In the B2B world, ICP stands ideal customer profile. What Is an Ideal Customer Profile? is a potential customer?

Ideal Customer Profiles 42

Ideal Customer Profiles Account Based Marketing Profiling Work Management 42

Strategic-IC

FEBRUARY 20, 2024

How do you build loyal customers? Customers that support you, value you, and refer you to their peers? Customers for life? Even more fascinating than the company’s focus – image retouching for fashion websites – is how it works at relationship-building with its online retail clients. That's very important, right?

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Martech

JANUARY 22, 2024

You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. To fully deliver results and revenue for clients, close collaboration with internal RevOps teams is essential. This involves: Gathering details on their ideal customer profile (ICP).

Ideal Customer Profiles 108

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 108

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Technographic data is information about the technologies that a company has adopted into its technology stack. Technographic data to refine the Ideal Customer Profile.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Rev

MARCH 8, 2023

In fact, all departments—including marketing, customer success, revenue operations and even finance—play a role in driving the growth of your business. So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Marketing Interactions

SEPTEMBER 26, 2022

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. I’m also talking about generational growth, pandemics, and changing customer preferences. Your buyers and customers are not. Do your customers have different goals or perspectives about the value they want from you?

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Rev

NOVEMBER 1, 2023

Want to understand your customers better than—and before—anyone else? Well, we hate to break it to you, but… your typical ideal customer profile isn’t gonna cut it. So, you need a way to uncover the underlying motivations, preferences and behaviors that drive your customers’ decision-making processes.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Rev

AUGUST 2, 2023

That’s why we’ve compiled this ultimate guide to sales prospecting, providing actionable steps and advice so you can start growing your customer base and driving sales. It involves researching potential customers and finding qualified leads that could become paying customers. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

ANNUITAS

OCTOBER 31, 2023

Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools. Are you ready to just let AI loose on your customer targeting and dialogue without significant human intervention?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? What Do Sales Intelligence Tools Do? Here’s what you should look for: 1.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Madison Logic

FEBRUARY 10, 2023

Account-based marketing (ABM) strategies are successful when B2B organizations target customers with the highest propensity to buy their solutions. While creating a “wish list” of high-profile companies you want to win seems right, tight marketing budgets force you to take a more systemic approach.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Marketing Budget 52

sagefrog

APRIL 16, 2024

What’s the Difference Between Ideal Customer Profiles & Buyer Personas? The B2B buyer’s journey is the process potential customers go through before purchasing. Providing the right information and support at each stage can guide potential customers toward purchasing and ultimately improve your sales success.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Your Company Blog? Quick Takeaways.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Rev

SEPTEMBER 13, 2023

Want to increase the lifetime value of your existing accounts with customer expansion (aka account expansion) strategies? Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? When should you pitch those customers additional offerings?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

SalesIntel

FEBRUARY 10, 2022

For any B2B organization aiming to create an effective marketing strategy, the first step is defining its ideal client profile. Accurately defining your ideal client profile is the cornerstone of your go-to-market strategy and forms the basis for identifying the right personas at your target accounts.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling B2B Sales Paid Search Agency 52

SalesIntel

FEBRUARY 10, 2022

For any B2B organization aiming to create an effective marketing strategy, the first step is defining its ideal client profile. Accurately defining your ideal client profile is the cornerstone of your go-to-market strategy and forms the basis for identifying the right personas at your target accounts.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling B2B Sales Paid Search Agency 52

Martech

JANUARY 10, 2024

Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit those websites will be automatically redirected to your Business Profile until June 10. The post Google to shut down Business Profiles websites appeared first on MarTech. Google Sites. Third-party domains. Get MarTech!

Ideal Customer Profiles 122

Ideal Customer Profiles Profiling Google Marketing Websites 122

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. When companies really nail their content strategy at the business level, the results can be game-changing.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Webbiquity

APRIL 19, 2022

Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. Guest post by Brent Zahradnik.

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Ideal Customer Profiles Practices Case Study Case Studies 332

Inbox Insight

FEBRUARY 19, 2024

Including: 5 benefits of B2B lead quality Intent checklist to determine baseline quality Techniques for nurturing quality leads into valuable customers Read on to learn how to speed-up your B2B Sales Cycle and reduce lead rejections through delivering a high standard of lead quality your Sales team will love.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

ANNUITAS

NOVEMBER 22, 2023

The company says it is re-positioning because it is looking to move beyond its legacy of conversational marketing (aka “chat”) to become what it calls a “ Buyer Engagement Platform ”. However, companies like Gong continue to move more into an AI-powered engagement platform positioning. This is a smart move for Drift.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Inbox Insight

APRIL 14, 2023

However, our data shows that a combined ABM approach (also used by 35% of marketers) is just as popular, likely due to the ability to target a wider array of potential customers. This in turn represents the type of customer you want to focus on, giving you direction when building your TAL.

Demand Generation 96

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 96

Rev

APRIL 19, 2023

While they are related, sales prospecting is a more focused and targeted process that involves finding potential customers who may be interested in your offer. Lead generation, on the other hand, is the process of finding potential customers who may not be actively looking for what you offer but are still a good fit for your business.

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Cold Calling Examples 78

Rev

JULY 12, 2023

Yes, just one hour to follow up with leads and secure the best chance of speaking to key decision-makers and converting them into customers—at least, that’s what a study from the Harvard Business Review found. Unfortunately, at many companies, that’s not always the case. You see the issue?

Lead Ranking 78

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 78