6sense

MAY 6, 2020

PTC (NASDAQ: PTC) has been recognized as a SiriusDecisions Program of the Year winner for the company’s Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense , Drift , and People.ai. Drive agile action across the marketing and sales organizations with an intuitive interface.

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

Delivra

DECEMBER 15, 2020

Offering Enables Marketers to Leverage Customer Data Across Channels, Driving Engagement. We’re thrilled to partner with Delivra to help more customers easily leverage data in their email and SMS marketing strategies. Leverage multi-channel engagement data to deliver the personalized digital experience customers expect.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

Zoominfo

MARCH 27, 2018

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. Engaged customers spend more money, actively support branding initiatives, and often become your company’s best ambassadors. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. B2B companies also employ CMSs to store, control, revise & publish documentation.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. But the truth is that AI is already having a significant impact on marketing.

Marketing AI 86

Marketing AI Enterprise Management Work Management Marketing Management 86

Martech Advisor

NOVEMBER 11, 2019

Creating the best customer journey is critical to your company’s success, yet developing a strategy and deploying technology to establish a superior customer journey is challenging. This tells me that the customer journey continues to be a key area of interest for many companies. How important is it?

CMS Development 57

CMS Development Marketing AI Enterprise Management Gartner 57

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Madison Logic

MAY 3, 2022

Madison Logic Enhances Integration with LinkedIn Ads to Enable Data-Driven Multi-Channel ABM Activation and Measurement. ML Platform release enables B2B organizations to dynamically personalize messaging and content across channels to accelerate the buying journey.

Multi-Channel 52

Multi-Channel Account Based Marketing Enterprise Management ABM 52

Adobe Experience Cloud Blog

JUNE 2, 2015

Better drive your partner channel to produce revenue. Allow me to clarify: Lifecycle is a process that enables leads to move through a joint sales and marketing process (sales and marketing, unite!) A lifecycle is an efficient way for sales and marketing to work together in order to better track leads and at a lower cost.

Lead Ranking 48

Lead Ranking Enterprise Management Work Management Marketing Qualified Leads 48

Onalytica B2B

APRIL 20, 2016

The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! What does it take to win at the long game?

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

LeadsRX

JULY 19, 2021

Too many marketers think marketing data, such as from attribution, is too complex; but truth and trust in impartial data can chart a path to marketing optimization. Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Martech Advisor

MARCH 11, 2020

Enterprises must capture, manage, and make sense of huge volumes of data to fully understand customers. Customer 360 profiles are the foundation for delivering customer experiences that set companies apart from the competition and meet ever-increasing customer expectations. CDPs: Customer Data Solutions for Marketers.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! What does it take to win at the long game?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! What does it take to win at the long game?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Hubspot

FEBRUARY 24, 2015

Let’s face it—Chief Marketing Officers have it rough. They’re tasked with proving their work has a real impact on driving business while managing staff, keeping up with technology advancements and dealing with more expectations than ever. It is no longer a world of focus groups and market research teams. 1) Be a Data Wizard.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Unbound B2B

JANUARY 11, 2023

Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. Enterprise sales involve big contracts and higher risks. The B2B market is indeed on scavenge. For instance, B2B Enterprise and SMB sales leads are different. What are B2B Enterprise Sales?

Enterprise Management 40

Enterprise Management SMB B2B Sales Work Management 40

Madison Logic

SEPTEMBER 26, 2023

By combining the precision and power of ABM with the reach and scale of television, B2B marketers drive more awareness and higher engagement from pipeline to revenue with ABM Connected TV as part of their multi-channel, account-based approach.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Enterprise Management 52

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! What does it take to win at the long game?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! What does it take to win at the long game?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Martech Advisor

OCTOBER 11, 2019

Identity Resolution – a rapidly growing marketing technology category that is seeing increasing adoption for both martech and ad tech use cases – is fast becoming a staple for enterprise-size marketing organizations.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Paid Search Agency 59

Inbox Insight

JULY 7, 2020

According to Gartner , global IT spending is set to be $3.9 This creates huge opportunities for tech marketers, but knowing how to reach, engage and convert IT leads is key. For tech companies, that means staying one step ahead at all times and using IT intent data to shape strategy. How IT buyers plan their budget.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Research 104

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? Use lead generation software — that’s what! In this article, you’ll find our curated list of the 10 best lead generation software to help you grow your business.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

ATAK Interactive

FEBRUARY 7, 2019

One survey found that 70 percent of companies have a digital transformation strategy or are working on one. Speed to Market (39 percent). Customer Service (35 percent). Unfortunately, not all companies are realizing those benefits from their investment in new technology. What’s the solution?

Enterprise Management 79

Enterprise Management Marketing Automation Services Work Management Marketing Management 79

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. If economic uncertainty continues, these programs should remain a core element of a marketing strategy.”. Todd Berkowitz, Practice Vice President, Gartner. Introduction.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 2, 2020

A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. You can’t put the cart before the horse.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

ATAK Interactive

FEBRUARY 7, 2019

One survey found that 70 percent of companies have a digital transformation strategy or are working on one. Speed to Market (39 percent). Customer Service (35 percent). Unfortunately, not all companies are realizing those benefits from their investment in new technology. What’s the solution?

Enterprise Management 60

Enterprise Management Marketing Automation Services Work Management Marketing Management 60

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. That is, if you use it right. Message Ads. Sponsored Content.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. In this article, Shashin Shah, CEO of Pimcore, outlines the myths surrounding these solutions, as well as realities of how the tech can transform businesses. The DXP Myths You Should Steer Clear From.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

ATAK Interactive

FEBRUARY 7, 2019

One survey found that 70 percent of companies have a digital transformation strategy or are working on one. Speed to Market (39 percent). Customer Service (35 percent). Unfortunately, not all companies are realizing those benefits from their investment in new technology. What’s the solution?

Enterprise Management 60

Enterprise Management Marketing Automation Services Work Management Marketing Management 60

Strategic-IC

OCTOBER 12, 2021

Saas and Account-based Marketing have a lot in common. The SaaS market is growing at a rate of knots ( $123bn and counting). But with any growing market so comes growing competitors who are competing not only for market share, but also for your customers. Target mid-market and enterprise accounts?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Martech Advisor

NOVEMBER 6, 2019

For example, this could include making small improvements to the website such that rate of conversion for existing traffic goes up significantly over the first 2 quarters of the financial year, or tweaking the customer service channels in a way to improve retention rates and lifetime value quarter on quarter.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). The B2B world is transcending publishing the envelope for all it can be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Martech Advisor

NOVEMBER 6, 2019

For example, this could include making small improvements to the website such that rate of conversion for existing traffic goes up significantly over the first 2 quarters of the financial year, or tweaking the customer service channels in a way to improve retention rates and lifetime value quarter on quarter.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Single Grain

NOVEMBER 19, 2020

Out of all the applications, services, tools and devices you could possibly bring on board, a solid communications system is perhaps the most fundamentally important. Book My Free Marketing Consultation . Nextiva is best-known for its VoIP (voice over internet protocol) and business phone services. What Is UCaaS? 1) Nextiva.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SMS 52

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40