Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. The company gave me a brief preview of the App Marketplace back in May, when the public beta had just launched. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. MarketingPilot is best described as integrated marketing management for mid-tier companies. Financial terms were not disclosed. I profiled them in a February 2011 post.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

LeadSloth

APRIL 29, 2009

Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Webbiquity

SEPTEMBER 29, 2020

Not surprisingly, virtual event technology vendors have responded. The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. The Company. Year founded: January 2020.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Demand marketers from companies like Zoom, Pendo, Thoughtspot, Okta, Workato, and Vonage have experienced as much as a 4.5X

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. The only new vendor to make a splash recently has been SharpSpring , which went from zero to 500 agency clients in the past year. Look here for more information or to make a purchase.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

ClickZ

OCTOBER 22, 2020

Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. Our focus when compiling this list was on the HubSpots and Adobes of the world. 1: Hubspot Marketing Hub. What is marketing automation software?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. Vendors in the VEST are asked for estimates of their client counts by company size. For a couple of vendors, I’ve used my own estimate based on past data.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Martech

DECEMBER 12, 2022

Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. Sometimes third party vendors will send you a list. You have to understand how to use and extract value from it. That starts with optimizing the data intake process. Everyone does them,” said Sharaf.

Marketing Automation Services 104

Marketing Automation Services Marketing Automation Automation Optimization 104

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

JULY 11, 2011

Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. You might think the slower rate is expected because each period starts from a larger base. Not necessarily.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. It's only in the later stages of consolidation – after crossing Geoffrey Moore’s chasm – that the dominant vendors really take control.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. As we all know, you get what you pay for and free doesn’t always mean better. Choosing the Right Platform. Creating Content That Resonates.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. As we all know, you get what you pay for and free doesn’t always mean better. Choosing the alternative to LinkedIn Elevate.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Customer Experience Matrix

JUNE 13, 2016

But most vendors serving the ABM space have taken a much narrower approach, either in providing data about accounts, managing campaigns against externally-built account lists, or providing account-level metrics such as coverage, engagement, and funnel velocity. It also places a tag on the company Web page to capture visitor behavior directly.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. We use two methods: Vendor revenues. How scientific can you get?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Pricing: contact vendor. 2) HubSpot. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. more micro-business vendors.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Litmus

APRIL 13, 2021

Twelve companies were used by at least 1% of respondents. Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. HubSpot : 5%. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Leadspace

OCTOBER 5, 2016

It is the backbone of AI’s ability to find relevant prospects, both companies and individuals, to know who the decision makers are to drive ABM campaigns, and aggregate and validate all the data needed to reach them. Much like account-based marketing (ABM), everyone is trying to carve out their niche.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. This makes it a system for both small business and service vendors: two of my four themes. This will remind marketing automation aficionados of HubSpot, which has made a similar journey.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. The most notable is Eloqua, which as a public company has to report its results. If true, these figures would actually be bad news for marketing automation vendors. million). .

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Valasys

JULY 1, 2021

According to EmailMonday, 51% of companies are currently using marketing automation, and more than half of B2B companies are planning to B2B marketing automation solutions. Integrating the B2B marketing automation solutions with all the technology vendors. Eloqua is also exceptional for those prioritizing tight CRM integrations.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

The ROI Guy

AUGUST 24, 2018

Shares captured lead information – If the user comes to the tool directly and their profile is unknown, the interactive marketing tool will need to capture key information, such as their first / last name, company name, email address, industry, location and phone number.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Customer Experience Matrix

DECEMBER 8, 2011

So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

MARCH 26, 2015

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” Some vendors do this better than others. And Lenovo uses just only two of Adobe’s eight solutions. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Vidyard

SEPTEMBER 1, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. So without further ado: Eloqua. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Marketing automation vendors are painfully aware of these issues. Among B2B vendors, Eloqua is the poster child for this approach. I've seen four distinct strategies: training.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

ClickZ

AUGUST 20, 2019

Companies use their sales teams to drive meetings at events and marketing teams to alert people about their presence at a show,” explains Torres. “We Ultimately, vendors are able to ensure attendees have progressed on their customer journey and come away from an event knowing their time was well spent.”.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

LeadSloth

JUNE 23, 2009

It may be attractive to shift more budget to generating leads via your company’s website. Marketing Automation vendors have done very little to automate Inbound Marketing activities. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ).

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

ANNUITAS

SEPTEMBER 9, 2011

Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. I believe this will continue to be the focus of the company in the foreseeable future. Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100