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E-books: More Than a New Marcom Fashion

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Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. Instead, e-books are truly a new document type for marketing communications, one that deserves the same careful planning, effective design, and quality copywriting as any other sales material.

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Why NOT to Publish an Audio or Video Transcript

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But the primary reason I like text: It allows me to save time by skimming the content for information of interest. Although it is easy and inexpensive to create an audio transcript, that may not be your best choice for a written document to accompany the media file.

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Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

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A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. The current.

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Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. The current.

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Article: Choosing the Right Sales Materials for the Challenge

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Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses. A press release to alert journalists and analysts is another document commonly created for every new product.

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Technical Writer or Technical Copywriter? What's the Difference?

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Documentation or product development groups. Maintains up-to-date information about market needs, competitiveness, and marketing techniques. Your company likely uses both technical writers and technical copy writers, whether as employees, as agency writers, or as freelancers. Templates for Marketing Documents.

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Article: Producing High-Value Customer Success Stories

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Is the company in a particular industry, country, or market you want to target? Sometimes technology companies request that customers agree to a testimonial, success story, or case study as a condition of receiving a beta version or early shipment of a product. Learn more at the book's companion site. Participation agreement.