markempa

JUNE 14, 2005

Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding. Where do you think WOM fits into a traditional lead generation strategy ?

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Word of Mouth BtoB Buzz WOM 120

markempa

MARCH 30, 2005

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. They have it wrong. " Read my post on defending thought leadeship. They have it wrong.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Make your shortlist. Make your shortlist.

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Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

MAY 25, 2005

To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

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Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. As an expert, people and companies will seek you out when they have problems. click image to enlarge) The thought leadership mindmap, shows some of the types of content that you can use to position your company as “the” experts. It must be relevant!

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Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

JUNE 14, 2007

Those who spend more time talking about the trendy marketing mediums (ie. Blogs, podcasts, WOM, etc.) are easier to link to than those who are talking about the strategy and execution aspects that B2B marketers really need. B2B marketers may never have the same amount of buzz as those in B2C and thats okay.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147