differences 
Crimson Marketing
AUGUST 6, 2015
They tended to look at the personas of the people they were going after, the types of companies they were going after, and they asked themselves a simple question, ‘What kind of experiences do I want to create for these customers?’”. Relevancy imperative: Communication on mobile devices is much more personal than on desktop devices.
Crimson Marketing
DECEMBER 12, 2014
Email marketing is more personal. For example, you can create separate personalized campaigns for buyers in New York City and another for those in Los Angeles. For example, you can create separate personalized campaigns for buyers in New York City and another for those in Los Angeles.
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Crimson Marketing
FEBRUARY 28, 2013
Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Google+ circles enable you and your B2B company to market in a more intimate way to people who are following your company. Because they consider it a ghost town.
Crimson Marketing
DECEMBER 11, 2014
With enough data, and a good algorithm… [predictive marketing technology] can determine just which ads made a difference.” Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working.
Crimson Marketing
MARCH 30, 2015
A recent study from Econsultancy and Ensighten found that “41% of company marketers consider customer experience optimization critical, with the vast majority believing this will result in higher engagement and conversion rates.” Integrating user data from different systems into one profile store (45% vs. 9%).
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