PureB2B

MAY 1, 2019

Provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM).

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

DemandBase

JANUARY 27, 2020

Sales team members often have to coordinate with each other, Marketing, and other departments to provide the right answers at the right time, to the right buying individuals within target accounts to deepen engagement. Sales have a set of target accounts they’re running and looking at all the time. It’s complex!

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

DemandBase

SEPTEMBER 30, 2019

Increasingly, marketers KPI’s are tied to the pursuit, deepening engagement, and acquisition of high-value accounts. How would you build an ABM strategy, create a target account list, get organizational buy-in, initiate a pilot program, measure outcomes, evaluate technology? Getting to the “We”. Taking Baby Steps.

Demand Generation 61

Demand Generation Account Based Marketing ABM Marketing & Strategy 61

Only B2B

SEPTEMBER 1, 2020

If we talk specifically about this pandemic period, many companies are struggling to re-establish their business. We know Demandbase, a titan lead generation company acquired Engagio. ABM is about quality leads and engaging active buyers. The obsolete methods of Lead generation are transforming.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

DemandBase

MARCH 23, 2020

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

SEPTEMBER 20, 2021

Instead of diving headlong into account-based strategies – because diving head first into everything isn’t an approach for everyone – you can take things one step at a time, and that’s what this blog is about. We’ll focus on three things: Identifying and reaching target accounts. Figuring out who we want to target.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. According to a study by Demandbase , 80% of marketing executives believe that AI enhances the effectiveness of ABM.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It's another step in the company's systematic expansion. It’s more than a year since my original post about DemandBase. The company says it can associate three times as many visitors with U.S.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

ANNUITAS

OCTOBER 7, 2020

It could be argued that the concept of gamification itself is all around us, and right in our hand with our smart phones, but as a B2B stand-alone technology, implementation rarely added value and often adversely affected site speeds. When there is value, it often becomes more integrated into a better overall approach.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

DemandBase

FEBRUARY 11, 2020

Thankfully, my first task at Demandbase was to get ABM Certified through Demandbase’s Foundations and Advanced Certification courses and reading the book, Account-Based Marketing by Chris Golec, Peter Isaacson, and Jessica Fewless. ABM enables marketers to identify and target the accounts they value most.

Account Based Marketing 83

Account Based Marketing ABM Lead Ranking Marketing Qualified Leads 83

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

Martech

JULY 14, 2022

This trend shows that buyers are determined to do their due diligence before making purchase decisions, raising the importance of the personalized, targeted experiences enabled by ABM technologies. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond.

Account Based Marketing 120

Account Based Marketing Enterprise Management Work Management Marketing Management 120

Engagio

OCTOBER 30, 2023

Companies are struggling to figure out how and where to use it best, and are wondering how to quantify the impact it will have. That’s not just a marginal improvement; it’s a significant leap in productivity and quality that can translate into real competitive advantages for companies.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? Not only have marketing leaders got a seat at the revenue table, but our data is often one of the leading indicators of a company’s overall health. How many of these are net new accounts versus last month? All others must bring data”.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

The ABM Agency

FEBRUARY 27, 2024

Early Stage: Laying the Foundations At the outset, companies might be experimenting with pilot ABM campaigns, gradually resolving initial challenges related to creative output, technical integration, and sales-marketing alignment. This holistic view supports faster deal closures, higher contract values, and more predictable pipeline outcomes.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Engagio

JANUARY 12, 2021

ABM analytics are different than traditional demand generation analytics. While leads and opportunities are essential for B2B marketing metrics, they are insufficient to measure Account-Based Marketing. ABM requires account-based metrics. They want decision-makers to know who your company is when they call.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Hubspot

MAY 8, 2020

Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics. Are you going to be doing a lot of ad targeting?

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management Budget Programs 98

Engagio

JANUARY 20, 2024

“Smart CMOs work across different parts of the organization and make those connections, and really focus the organization on targeting customer needs. Through the values of hunger, heart, and harmony, Insight has matured its brand and better positioned itself to serve customers. Buyers don’t operate that way.”

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Engagio

DECEMBER 28, 2020

Companies will need to fight the 2020 digital exhaustion factor. A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. Pieter De Temmerman.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Adobe Experience Cloud Blog

JANUARY 7, 2020

Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer. Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

DemandBase

OCTOBER 10, 2018

As a B2B marketer at a high-growth company, my outlook is typically 3 – 6 months ahead, so I’m searching for cozy winter holiday venues in the height of summer or selecting bright cheery images for spring’s email drips, while sipping pumpkin spice lattes. Is it still even 2018? Excuse #1: We’re not ready for ABM.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: B2B content that helps companies build successful sales and marketing teams.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

DemandBase

FEBRUARY 10, 2020

At the end of last year, Demandbase partnered with Demand Metric to bring you the State of the ABM Tech Stack Research Report. A break-through for another customer was when their sales team went to a conference and had companies they had been trying to meet with approach them already having heard of them and understanding what they do!

Account Based Marketing 64

Account Based Marketing ABM DemandBase Peer-to-peer 64

Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: B2B content that helps companies build successful sales and marketing teams.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Engagio

SEPTEMBER 15, 2020

A lot of my background is in B2B Marketing and working with marketers to identify what they’re doing, learning about their strategies, and figuring out ways we can use technology to help them do more and, at the end of the day, get opportunities and drive revenue from their target accounts. You need to be human.

Ideal Customer Profiles 71

Ideal Customer Profiles Work Management Tips Marketing Management 71

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. They can be linked to a specific campaign or defined more generically (e.g.,

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Engagio

NOVEMBER 13, 2017

It’s no surprise that Account Based Marketing was another hot topic this year at Dreamforce. With more and more companies thinking about moving to an account-based model, they’re demanding more tactical and practical advice for getting started and optimizing their existing ABM efforts. Deliver value and be human.

Account Based Marketing 63

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 63

DemandBase

MARCH 4, 2019

Lots of B2B marketers think B2C companies have a greater opportunity to be creative, but that’s a total misperception. “That’s the beauty of Demandbase—it’s a marketing platform, a media platform and a data platform. Companies that don’t get it are mired in conservatism and as a result underperform.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

DemandBase

SEPTEMBER 17, 2018

Dreamforce is nearly here, and companies and attendees from across the globe are gearing up for the big event. With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Date: Tuesday, September 25.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

MARCH 22, 2009

The company in question has used a comprehensive marketing automation system for about 2 years. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. Background.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

NetLine

JULY 1, 2021

How B2B Marketers Use Content Syndication to Generate Leads. While some Marketers use content syndication solely as a means of amplification to grow their audiences, many B2B demand gen Marketers use it as a part of their lead generation strategy. . That’s not the definition of a ‘good lead’.”. “A

Sales Management 52

Sales Management B2B Marketing Top of Funnel Work Management 52

ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. So what is the answer? Marketing technology is a strategic concern.

Work Management 100

Work Management Marketing Management CMS Development Planning 100