KoMarketing Associates
FEBRUARY 23, 2017
Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. The Growing Investment in Mobile Marketing. This was behind display advertising (75.9
Martech
OCTOBER 23, 2023
Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.
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readwrite
AUGUST 21, 2014
It’s still impossible to use mobile applications the same way people use Web browsers. Apps each live in their own silos, and unless they’re produced by the same company —like Foursquare and Swarm—bouncing between them the way we bounce between browser tabs can be challenging. The company released App Links in April.
readwrite
AUGUST 21, 2014
It’s still impossible to use mobile applications the same way people use Web browsers. Apps each live in their own silos, and unless they’re produced by the same company —like Foursquare and Swarm—bouncing between them the way we bounce between browser tabs can be challenging. The company released App Links in April.
readwrite
AUGUST 21, 2014
It’s still impossible to use mobile applications the same way people use Web browsers. Apps each live in their own silos, and unless they’re produced by the same company —like Foursquare and Swarm—bouncing between them the way we bounce between browser tabs can be challenging. Facebook product manager Vijay Shankar describes App Links.
ClickZ
JULY 26, 2019
By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Research reports have also shown that marketing organizations have also started spending 22% of their budget on mobile marketing. Why mobile advertising?
Hubspot
APRIL 22, 2015
One thing you'll notice many of these examples have in common is an abundance of relevant deep links. These links take you to specific pages on a website rather than forcing you to navigate there yourself. They also are smart about how they link to the shipment tracking. Why's that important? Brilliant. 3) Southwest.
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