Biznology

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How can you outperform the winners-eat-everything digital economy?

Biznology

If you are a publisher or media, your only chance is to change the paradigm, win a different game, and conquer from your chosen playing field. Your competitive strategy could be to add people-first exponential growth publishing, and ride it to industry leadership—then scale it to lead the world. The penalty will be total defeat.

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The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started

Biznology

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc. Then the fun begins.

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How Technology Makes Entrepreneurship Easier Than Ever Before

Biznology

Launching a company is not all about having a killer business idea. You Have More Opportunities to Launch a Company. No matter if you’re launching a fashion boutique, an IT company, or an online store, there are numerous amazing tools and resources that will help you build, strategize, and launch your business.

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Five Ways to “Get Real” With B-to-B Social Media

Biznology

First, get busy on LinkedIn. You, your company, and all your employees need to take maximum advantage of the exposure. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Invite links from your customers, suppliers and friends.

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Looking in Google’s funhouse mirror

Biznology

I was that guy in college, an English Major, Creative Writing Minor, and I published in the college journal and routinely did readings. When they think about you, what do your customers, your competitors, your clients, and your employees think? I started my company back in 2006 and then never evolved with the market.

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10 Reasons why you should have an active business blog

Biznology

To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogging is free or very low cost. Both are completely free and easy to use.

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5 Essential Functions for Every B2B Website

Biznology

To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. Help your customers buy. Sort of like the Boy Scout law. E-commerce.