The Effective Marketer
JANUARY 31, 2012
However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. Fully automatic feeds publish to a social media platform without any human intervention. Automation encourages publishers to over communicate. Stream clogging.
The Effective Marketer
APRIL 26, 2012
A recent study published on Marketing Journal titled “ Seeding Strategies for Viral Marketing: An Empirical Comparison ” (requires registration), by Oliver Hinz, Bernd Skiera, Christian Barrot, & Jan U. Problem is, many research papers contradict each other.
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The Effective Marketer
JUNE 23, 2011
Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. I was curious to see how marketers of the past have used content marketing strategies to attract and engage customers before the Internet Age.
The Effective Marketer
MAY 21, 2012
Typical Audience: Current customers on previous release, sales team, business partners. What: Customer training. Typical Audience: New customers, existing customers with new users. Typical Audience: Early stage prospects, current customers of another product (cross-sell) or different version (up-sell).
The Effective Marketer
JULY 30, 2012
If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Email Marketing : according to MarketingSherpa, email marketing is still a top tactic employed by marketers to reach out to their prospects and customer base.
The Effective Marketer
MARCH 24, 2011
According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.
The Effective Marketer
AUGUST 30, 2010
You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. But why the focus on content? We have all been there.
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