Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. How does lead scoring work?

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Planning 100

Sword and the Script | B2B

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

Work Management 75

Work Management Customer Surveys B2B Marketing Paid Search Agency 75

Vision Edge Marketing

JANUARY 30, 2024

Profitable growth is a fundamental goal for every company. Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working. This ensures that your products and services remain relevant and competitive in the market.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. It’s no secret that companies in existing markets face competition – a lot of it. Firstly, it’s important to recognise the rules of the market you’re in. Red and blue ocean markets. The term ‘blue ocean’ refers to uncontested market spaces.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. Campaigns become more efficient and aligned with the company’s goals. The result?

Work Management 130

Work Management Marketing Management Tools Lead Ranking 130

Lead Forensics

APRIL 11, 2024

With the use of IP tracking software, you can shed light on your unknown website visitors. That’s a big proportion of website visitors you’re missing out on – but with software from Lead Forensics , this doesn’t have to be the case. For Marketing 5. Let’s take a closer look.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Webbiquity

MAY 11, 2021

How large is the B2B market? An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Internal—Based on data within the company. You may not notice your weaknesses as readily as someone without an ownership interest in the company. What Is an Efficiency Audit?

Efficiency 297

Efficiency Paid Search Agency Companies B2B 297

Zoominfo

MAY 23, 2023

You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. Here’s how it works.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Lead Forensics

APRIL 11, 2024

With the use of IP tracking software, you can shed light on your unknown website visitors. That’s a big proportion of website visitors you’re missing out on – but with IP tracking software from Lead Forensics , this doesn’t have to be the case. For Marketing 5. Let’s take a closer look.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. ” Because of the cost of ABM solutions, it’s a question to be considered carefully. Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment.

Enterprise Management 90

Enterprise Management Account Based Marketing Work Management Marketing Management 90

Vision Edge Marketing

SEPTEMBER 13, 2022

To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market. Vertical markets are a category of business.

Verticals 227

Verticals Work Management Marketing Management Marketing Strategy 227

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

Trade Press Services Newsletter

JUNE 6, 2024

To stand out, it’s vital for individuals and companies to tell their unique stories in a compelling, engaging, and meaningful way. The headline can mean the difference between someone reaching out or moving on to the next person or company. Simply having a profile on the site, however, isn’t enough. Include keywords.

Linkedin 229

Linkedin Ideal Customer Profiles Thought Leadership Cross-Selling 229

SmartBug Media

AUGUST 10, 2020

In fact, many organizations dedicate huge portions of their marketing budgets toward marquee industry events throughout their fiscal year. In this two-part blog series, we dive into strategies and best practices to help SaaS marketers maximize lead generation without trade shows and events as part of their marketing arsenal.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

Zoominfo

AUGUST 19, 2021

Data as a service, or DaaS, helps businesses solve this costly problem by hiring specialized providers whose sole focus is delivering accurate, insightful, and reliable business data, allowing leaders to focus on growing their business. DaaS is a suite of products and services that create an end-to-end data management platform.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Zoominfo

OCTOBER 5, 2021

Launching a new product stirs excitement for any company, regardless of size. Introducing each new solution is a milestone for a brand’s continuous growth and success. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Vision Edge Marketing

OCTOBER 10, 2023

Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. 3 Reasons to Engage in Process Mapping If you care about enhancing efficiency and productivity, reducing costs, minimizing errors and risk, and optimizing results, process management matters.

Process 230

Process Optimization Work Management Marketing Management 230

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. You also have the honor of being the face of your company. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. Here’s what they said.

Work Management 52

Work Management Service Practices Tips 52

ATAK Interactive

JULY 29, 2019

Asset-intensive companies in the distribution, high-tech, and manufacturing industries, now turn to ERP to improve their internal business processes. These companies know that doing so will save costs through increased productivity and higher efficiency levels. To manage these tasks systematically, ERP is necessary.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Service 78

Marketing Craftmanship

JULY 10, 2023

Providing all employees with basic marketing and sales skills can help your B2B firm to grow and succeed. From the front desk to the corner office, “Every Employee a Sales Rep” should be fully ingrained as part of your company’s operating culture.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Hubspot

DECEMBER 13, 2023

Introduction Call This call is all about introducing yourself and your company to a potential customer. You'll provide a brief overview of your product or service and try to gain their interest. Questions you should ask during this type of sales call: “Can you briefly describe your company and its core business?”

Work Management 72

Work Management Marketing Management Cross-Selling Budget Programs 72

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Martech

FEBRUARY 1, 2022

Moving is always a slog, but I’ve done it so often that I can do it on autopilot: Throw this out, pack that, sell what’s too good to pitch but not needed in the new place. But this time, I’m seeing companies moving to new email service providers (ESPs). Moving to a new vendor is a complex process.

Enterprise Management 91

Enterprise Management Work Management Marketing Management Service 91

Martech

JULY 22, 2022

Before beginning the process, it’s important to know the different kinds of benefits associated with CJO solutions. At its most basic level, customer journey orchestration can enable businesses to identify roadblocks that are preventing prospects from making purchases, thereby improving return on marketing investment.

Enterprise Management 88

Enterprise Management Work Management Marketing Management Cross-Selling 88

Martech

MARCH 4, 2024

Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Work Management Automation 124

Martech

MARCH 6, 2023

Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? Data management solutions vendor Lotame is betting against that. We initially came out as an ad network selling data and audiences. That was back in 2008.

Work Management 87

Work Management Marketing Management Paid Search Agency Advertising Agencies 87

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. How important is personalization in content marketing?

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 122

Marketing Automation Services Budget Programs Enterprise Management Work Management 122

Spiralytics

APRIL 25, 2024

Hence, SaaS companies should equally focus on reducing customer churn. Surely, you’d use CRM basics to manage leads and track sales. As a part of your marketing reporting process, you have several retention KPIs to hit: retargeting ads, customer retention rates (CRR), customer lifetime value (CLV), customer engagement score, and more.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

SalesIntel

APRIL 25, 2024

However, despite the recent challenges, the supply chain and logistics industry is set for incredible growth in the coming years, with experts predicting a global market value of 18.23 Identify Key People Within Your Target Companies It is estimated that there are only 19,677 shippers , with over $500 million in revenue in the United States.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

Televerde

JULY 12, 2022

Most sales tactics work like an open house: you send out a mass invitation for everyone to come to your event. However, account-based marketing (ABM) is like an exclusive event that only a select few can attend. Explore how to use account-based marketing in your sales strategy to increase your revenue. Why B2B Companies Use ABM.

Account Based Marketing 98

Account Based Marketing Work Management Sales Qualified Leads Demand Generation 98

Madison Logic

MAY 15, 2024

With so many opportunities within your customer base, no wonder B2B marketers are starting to emphasize building out a stronger retention strategy. In many organizations, the primary role of the marketing team is to influence the top-of-funnel (TOFU) and middle-of-funnel (MOFU) motions to build and fuel the sales pipeline.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Optinmonster

APRIL 11, 2024

Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. In both cases… We have a solution. Want to generate more leads from your website, but don’t have the time or energy to do it?

Automation 87

Automation Marketing Websites Work Management Conversion 87

Martech

NOVEMBER 30, 2021

Deciding whether or not your company needs an ABM tool calls for the same level of evaluation involved in any software adoption, including a comprehensive self-assessment of our organization’s business needs, staff capabilities, management support and financial resources. Who will own or manage ABM?

Account Based Marketing 119

Account Based Marketing Work Management Marketing Management ABM 119