Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. How does lead scoring work?

Lead Ranking 245

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 245

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. Platform-market fit.

Marketing Analytics Tools 110

Marketing Analytics Tools Work Management Lead Ranking Account Based Marketing 110

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Planning 101

SmartBug Media

SEPTEMBER 9, 2024

As part of the HubSpot CRM platform, Service Hub hosts a suite of tools and features aimed at improving customer support, satisfaction, and retention. The platform creates a seamless customer service experience by integrating customer data with CRM, marketing, and sales data for a unified view of the customer.

Work Management 64

Work Management Marketing Management Hubspot Service 64

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. It’s no secret that companies in existing markets face competition – a lot of it. Firstly, it’s important to recognise the rules of the market you’re in. Red and blue ocean markets. The term ‘blue ocean’ refers to uncontested market spaces.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Webbiquity

MAY 11, 2021

How large is the B2B market? An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Internal—Based on data within the company. You may not notice your weaknesses as readily as someone without an ownership interest in the company. What Is an Efficiency Audit?

Efficiency 300

Efficiency Paid Search Agency Companies B2B 300

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. ” Because of the cost of ABM solutions, it’s a question to be considered carefully. Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment.

Enterprise Management 107

Enterprise Management Account Based Marketing Work Management Marketing Management 107

Zoominfo

MAY 23, 2023

You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. Here’s how it works.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. Campaigns become more efficient and aligned with the company’s goals. The result?

Work Management 130

Work Management Marketing Management Tools Lead Ranking 130

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Lead Ranking 116

Lead Ranking Lead Scoring Paid Search Agency Work Management 116

Vision Edge Marketing

JANUARY 30, 2024

Profitable growth is a fundamental goal for every company. Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working. This ensures that your products and services remain relevant and competitive in the market.

Work Management 211

Work Management Marketing Management Marketing & Strategy Planning 211

SmartBug Media

AUGUST 10, 2020

In fact, many organizations dedicate huge portions of their marketing budgets toward marquee industry events throughout their fiscal year. In this two-part blog series, we dive into strategies and best practices to help SaaS marketers maximize lead generation without trade shows and events as part of their marketing arsenal.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

Vision Edge Marketing

SEPTEMBER 13, 2022

To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market. Vertical markets are a category of business.

Verticals 214

Verticals Work Management Marketing Management Marketing & Strategy 214

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 131

Tactics Work Management B2B Marketing Marketing Management 131

Lead Forensics

APRIL 11, 2024

With the use of IP tracking software, you can shed light on your unknown website visitors. That’s a big proportion of website visitors you’re missing out on – but with software from Lead Forensics , this doesn’t have to be the case. For Marketing 5. Let’s take a closer look.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Zoominfo

AUGUST 19, 2021

Data as a service, or DaaS, helps businesses solve this costly problem by hiring specialized providers whose sole focus is delivering accurate, insightful, and reliable business data, allowing leaders to focus on growing their business. DaaS is a suite of products and services that create an end-to-end data management platform.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Martech

SEPTEMBER 11, 2024

Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. Robust martech stacks support marketing and are barely used outside of marketing team goals.

Organization 109

Organization Cross-Selling Top of Funnel Customer Satisfaction 109

Zoominfo

OCTOBER 5, 2021

Launching a new product stirs excitement for any company, regardless of size. Introducing each new solution is a milestone for a brand’s continuous growth and success. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Lead Forensics

APRIL 11, 2024

With the use of IP tracking software, you can shed light on your unknown website visitors. That’s a big proportion of website visitors you’re missing out on – but with IP tracking software from Lead Forensics , this doesn’t have to be the case. For Marketing 5. Let’s take a closer look.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Sword and the Script | B2B

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

Work Management 74

Work Management Customer Surveys B2B Marketing Paid Search Agency 74

Martech

JULY 22, 2022

Before beginning the process, it’s important to know the different kinds of benefits associated with CJO solutions. At its most basic level, customer journey orchestration can enable businesses to identify roadblocks that are preventing prospects from making purchases, thereby improving return on marketing investment.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Cross-Selling 106

ATAK Interactive

JULY 29, 2019

Asset-intensive companies in the distribution, high-tech, and manufacturing industries, now turn to ERP to improve their internal business processes. These companies know that doing so will save costs through increased productivity and higher efficiency levels. To manage these tasks systematically, ERP is necessary.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Service 78

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Martech

FEBRUARY 1, 2022

Moving is always a slog, but I’ve done it so often that I can do it on autopilot: Throw this out, pack that, sell what’s too good to pitch but not needed in the new place. But this time, I’m seeing companies moving to new email service providers (ESPs). Moving to a new vendor is a complex process.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Service 101

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Company characteristics. Social media activity Following your company, engaging with your posts or sharing your content are critical indicators.

Lead Scoring 119

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 119

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Martech

MARCH 6, 2023

Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? Data management solutions vendor Lotame is betting against that. We initially came out as an ad network selling data and audiences. That was back in 2008.

Work Management 98

Work Management Marketing Management Paid Search Agency Advertising Agencies 98

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 132

Marketing Automation Services Budget Programs Enterprise Management Work Management 132

Hubspot

DECEMBER 13, 2023

Introduction Call This call is all about introducing yourself and your company to a potential customer. You'll provide a brief overview of your product or service and try to gain their interest. Questions you should ask during this type of sales call: “Can you briefly describe your company and its core business?”

Work Management 75

Work Management Marketing Management Cross-Selling Budget Programs 75

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. You also have the honor of being the face of your company. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. Here’s what they said.

Work Management 52

Work Management Service Practices Tips 52

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. How important is personalization in content marketing?

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. So, we marketers need to get on board. Find them wherever they are — like under a remote-work beach umbrella. What’s going on? Who knows digital best?

B2B Marketing 134

B2B Marketing Trends Top of Funnel B2B 134

Only B2B

JUNE 26, 2024

This is the promise of Account-Based Marketing (ABM). Today’s customers expect marketing efforts to address their specific needs and challenges. ABM allows companies to deliver highly personalized content and messaging to key decision-makers within target accounts, significantly enhancing engagement and conversion rates.

Account Based Marketing 71

Account Based Marketing Lead Ranking Ideal Customer Profiles Lead Generation 71

Televerde

JULY 12, 2022

Most sales tactics work like an open house: you send out a mass invitation for everyone to come to your event. However, account-based marketing (ABM) is like an exclusive event that only a select few can attend. Explore how to use account-based marketing in your sales strategy to increase your revenue. Why B2B Companies Use ABM.

Account Based Marketing 98

Account Based Marketing Work Management Sales Qualified Leads Demand Generation 98

Martech

NOVEMBER 30, 2021

Deciding whether or not your company needs an ABM tool calls for the same level of evaluation involved in any software adoption, including a comprehensive self-assessment of our organization’s business needs, staff capabilities, management support and financial resources. Who will own or manage ABM?

Account Based Marketing 120

Account Based Marketing Work Management Marketing Management ABM 120