Lenny's Newsletter
AUGUST 29, 2023
of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. “We did not think about ICP.
Lenny's Newsletter
SEPTEMBER 5, 2023
A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile? Art by Natalie Harney.
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Lenny's Newsletter
SEPTEMBER 12, 2023
In B2B, it normally takes two years to start feeling product-market fit Here’s an overview of how long it took 24 of today’s top B2B startups to get to (1) a live product, (2) their first customer, and (3) their first feeling of PMF: The median time from idea to feeling product-market fit was roughly 2 years.
Metadata
APRIL 8, 2024
Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. In fact, the ROI was so bad that I started asking myself whether my target audience of IT and security professionals even had active LinkedIn profiles. At the time, few B2B companies like ours were doing it.
Engagio
AUGUST 16, 2021
In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. To make account-based programs more customer-centric, there’s an art to aligning how you treat accounts (e.g.
Mereo
DECEMBER 21, 2023
JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. Our expert principals share these reflections from the 365 days behind us — and predictions for the year ahead.
LEADership
NOVEMBER 5, 2013
What steps can you take to optimize social media channels for your B2B company? The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Click to Tweet this…. What’s the benefit of doing that?
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