Lenny's Newsletter

AUGUST 29, 2023

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. “We did not think about ICP.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Lenny's Newsletter

SEPTEMBER 12, 2023

In B2B, it normally takes two years to start feeling product-market fit Here’s an overview of how long it took 24 of today’s top B2B startups to get to (1) a live product, (2) their first customer, and (3) their first feeling of PMF: The median time from idea to feeling product-market fit was roughly 2 years.

CPO 145

CPO Product Work Management Enterprise Management 145

Lenny's Newsletter

AUGUST 8, 2023

This series took hundreds of hours of work and is based on dozens of 1:1 interviews with the founders of two dozen of today’s most successful B2B companies—including Gong, Notion, Figma, Amplitude, Retool, Canva, and many more. Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40%

Startups 52

Startups Work Management CPO Enterprise Management 52

Lenny's Newsletter

AUGUST 15, 2023

of the companies I spoke with went through at least one failed idea before discovering something that worked. Here’s how some of today’s biggest B2B startups began: Retool started as Venmo for the U.K. Subscribe now Welcome to part two of kickstarting and scaling a B2B business. Art by Natalie Harney. Some went through 10.

Validation 52

Validation Startups CPO B2B 52

Metadata

JANUARY 8, 2024

But according to Liam, those metrics mean jack to everyone at your company who matters. He urges marketers to measure the following GTM metrics: Pipeline velocity: Pipeline velocity measures how quickly a meeting becomes an opportunity in your customer relationship management (CRM) tool. We couldn’t agree more, Liam.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Webbiquity

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Andreas Ramos – @Andreas_Ramos.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100