ViewPoint
JANUARY 4, 2018
I review a lot of content on this topic and am amazed at what I find written about lead cost. For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, Admittedly, that’s a useless statistic, as these figures vary quite dramatically depending on industry, company size, etc.” (see
ViewPoint
DECEMBER 12, 2017
An employee of a targeted company needed only to download some content to be qualified as a lead. As long as they worked for XYZ Company and downloaded the content they were a lead. times more likely than higher level executives to download content. His definition of a lead was the loosest that I have ever heard.
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ViewPoint
JANUARY 10, 2018
One analysis documented the following: “The average cost per lead across all the companies surveyed is almost $200 ($198.44). Admittedly, that’s a useless statistic, as these figures vary quite dramatically depending on industry, company size, etc.” PointClear associates see this in action every hour of every day.
ViewPoint
FEBRUARY 23, 2018
Is it the name on a list you bought from a content aggregator for $23? Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. At PointClear, our average associate is 50. What is a lead? They won’t get followed up.
ViewPoint
JULY 26, 2018
While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __.
ViewPoint
OCTOBER 3, 2017
If you are paying (just as an example) $750 per appointment, and on average 40% or more of those appointments are with someone who cannot or will not buy, then you are actually paying $1250 per appointment—if you consider, as PointClear does, that unless it’s a qualified prospect it doesn’t count. Long term, things get even worse.
ViewPoint
JUNE 5, 2017
At PointClear, we facilitate accountability that translates into results. Map content to audiences of one. For a case study about how one technology company entered the era of accountability (by partnering with our company), read this post. So how do you get from here to there? Use dynamic engagement, including triggers.
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