Zoominfo

AUGUST 3, 2022

The constant pendulum swings give consumers and businesses little confidence for planning ahead, and the only thing we can probably agree on is that everything really is weird. All too often, marketing budgets are the first to be scaled back. If you have the option to continue marketing, it’s usually a good move in the long run.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Marketing Insider Group

JUNE 7, 2021

What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). Years ago, experts projected that content marketing would be worth over $400 billion by 2021.

Content Marketing 338

Content Marketing Planning Marketing Budget Creation Allocation 338

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. this year as well.

Marketing Budget 350

Marketing Budget Marketing Budget Creation Budget Programs Research 350

ClearVoice

DECEMBER 5, 2022

Content marketing is a long game. This means you need an effective content production strategy. Content production has multiple steps, from planning and creation to execution and distribution. This post covers the most common content marketing mistakes and how to avoid them.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use Case Studies of Similar Companies.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 290

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 290

Marketing Insider Group

APRIL 11, 2023

Here’s how digital marketing services can boost your business, and which ones you need to make the biggest impact with only a small chunk of your marketing budget. Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts.

Marketing Automation Services 319

Marketing Automation Services Marketing Budget Paid Search Agency Service 319

Marketing Insider Group

JANUARY 30, 2023

But before you pull the trigger, consider starting up your content engine. Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. What’s Next? Fractional leadership isn’t a new concept.

CMO 219

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 219

BOP Design

DECEMBER 8, 2021

Are you considering a B2B content marketing strategy for next year? Are you laying the groundwork for a content creation plan? Are you looking to revamp your existing B2B content marketing program ? Content is driving the buying process for your prospects. Content is a conversion tool.

Stats 117

Stats Marketing Budget Creation B2B Marketing Allocation 117

Envy

DECEMBER 23, 2020

How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

ClearVoice

OCTOBER 21, 2022

Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Click To Tweet.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Content Marketing Institute

JANUARY 3, 2022

You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide.

Marketing Budget Creation 142

Marketing Budget Creation Content Marketing Marketing Budget Content 142

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Companies need to keep growing to succeed, and content is one of the most effective ways to do that.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.).

Marketing Budget Creation 103

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 103

ClearVoice

AUGUST 29, 2022

As social media algorithms change and privacy updates threaten marketing attribution, more and more businesses are flocking to organic content. As you quickly discover, content marketing takes a lot of effort and involves a lot of different skill sets. What is content scaling? Perhaps you’re one of them.

Marketing Budget Creation 52

Marketing Budget Creation Tips Marketing Attribution Marketing Budget 52

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 285

Analysis Top of Funnel Advertising Agencies Content 285

Marketri

NOVEMBER 21, 2023

When it comes to planning your marketing budget, the process can be daunting. Unfortunately, this leads many companies to fall back on reusing an old budget. To maximize the impact of your marketing dollars, you must leverage a strategic approach to budgeting. Reflect on past marketing strategies.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Allocation Planning 62

SmartBug Media

OCTOBER 2, 2023

As the year draws to a close, marketers face a crucial task: allocating their remaining marketing budget to drive the best return on investment (ROI). Whether you're an experienced marketer or just starting out, we've got you covered. Let's dive in and make those marketing dollars count! What’s working well?

Allocation 64

Allocation Marketing Budget Marketing Budget Creation Cost per Acquisition 64

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 165

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. It can be stressful and chaotic.

Budget Programs 288

Budget Programs Paid Search Agency Content Marketing Planning 288

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Each marketing channel is associated with multiple projects or activities.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Contently

MARCH 30, 2020

In the face of that uncertainty, companies are tightening their belts. A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. But we’re not cutting content; we’re doubling down on it. The compounding returns of content.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Contently

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research.

Research 206

Research Paid Search Agency Companies Marketing Budget 206

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. It’s not one of the top content marketing trends for brands large and small.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

Marketing Agencies 2 261

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 261

Sharpspring

JANUARY 11, 2023

It means that businesses that are paying attention to the marketing lessons learned in 2022 will have a much easier time reaching their goals. The top-performing companies know that they can adapt to these changing needs through their content marketing. 6 Content Marketing Lessons to take into 2023.

Planning 94

Planning Content Marketing Paid Search Agency Webinar Metrics 94

Binary Demand

MAY 30, 2023

Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you. At the same time, explore how lead generation companies work. What are lead generation companies?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you. At the same time, explore how lead generation companies work. What are lead generation companies?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Marketing Insider Group

NOVEMBER 4, 2019

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face. Quick Takeaways.

Enterprise Management 153

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 153

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120