Convince & Convert

JUNE 2, 2010

It’s as if your friends are sitting in your pocket at all times, waiting for you to ask their opinion. (I Instead of relying on Amazon or Netflix’s algorithm to tell you what book or movie you might enjoy, you can rely on the opinions of your friends. But the default view will be the opinions of your Facebook friends.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Hubspot

DECEMBER 9, 2011

Blog about the things that your community wants to know about. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. Building an online community? and having community members pay with a tweet. Source: SEOmoz ).

Social Media 28

Social Media Social Marketing Tips Media 28

Convince & Convert

APRIL 15, 2010

Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around. I like the idea of building a community. Of course, content alone is not the answer. link] Matthew Ross YES!

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

FEBRUARY 5, 2010

A little too sterile, in my opinion. Just my opinion though… -Ralph [link] iFroggy Hey Jay, I voted for number 2, but I changed my mind. In my opinion, the more color the better! And while I have my photo on the right side of every page (I like the photo – by my friend Tyson Crosbie – do you?), Hope that helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Industrial Marketing Today

MAY 21, 2010

Encourage your visitors to voice their opinions by leaving their comments. This is “social proof” and is how you begin to build a community around your business blog. A large percentage of your first-time visitors will do nothing other than read your post. Get the free “Step-by-Step Guide to Website (re)Design” now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

FEBRUARY 24, 2010

If you’re not willing to listen to what your customers are telling you, when they are clearly using social media (especially Twitter) as the new 1-800 number, then you have a problem with your corporate culture that social media can’t fix. 6 things you need 2 incorporate into your social media plan.

Conference 115

Conference Organization Paid Search Agency PR 115

Hubspot

MARCH 22, 2012

Now that you're better equipped to identify a social media PR problem (we'll get to the opportunities later, let's just get the disasters out of the way first), implement a plan for dealing with crises once they arise on social media.

Social Media 28

Social Media Tactics Media PR 28

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Those are just my personal opinions. However, I think that there may actually be something to this whole idea of influence and how to find the influencers. It will be interesting to watch.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 21, 2010

(based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 24, 2010

So in my opinion it is more the live experience which will help to sell and share. link] Weintraub Adv RT @jaybaer: 3 Ways Infomercials Can Inspire Your Social Media [link] [link] jaykeith I don't agree with this post by @jaybaer, but I liked reading it. Maybe sampling and demos on location will fit better.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

JUNE 3, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. jefflogden You are so right, Jay. How can you not know how to care? It's been 40+ days and they are still doing and saying dumb stuff.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

APRIL 20, 2010

The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords… At least that is my opinion. The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords… At least that is my opinion.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. link] [link] Patrick Tucker RT @jaybaer: The "influentials" of tomorrow–people who post too much opinion today. population. The answer may surprise you.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 26, 2010

I think about these things about social media as well — * Are we making a difference? * Are people empowered to share their opinions? * Is social media the best means to broadcast a message? * I think about these things about social media as well — * Are we making a difference? * Do people like this? *

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

MARCH 23, 2010

And many of us in the social media space are guilty of that particular sin. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. link] Adine Jay, This was timely and a great help for me.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 6, 2010

Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 20, 2010

41% provide opinions about products/services. I wonder if this has to do with the correlation between the black community and musicians. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – Brilliant, digestible recap. 42% learn about products and services via Twitter. Our lists were similar.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. The change has come from how people create their perceptions.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Single Grain

JULY 6, 2023

Promotional strategy examples can include: Public Relations Playing a major role in getting your key promotional messages out to as wide an audience as possible, Public Relations (PRs) uses various communications strategies designed to influence public perception and opinion of a brand, its products, or public-facing figures.

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

AUGUST 31, 2010

The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. Beyond that, when I think of social media, I don’t just think of the tools like twitter, linkedin and facebook. Both of these communities have a great deal of interaction and conversation.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. But, if you think it through, many companies could succeed by participating in this community. Do you really know where your customers are in social media? Of course facial hair supply. Are you ready to look harder?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

MAY 11, 2010

But it's nowhere near as challenging as the other parts in my personal opinion. What tool can you give them that aligns your goals with an ACTION customers appreciate? Listening is the first step. The parts that prompt people to DO things — like buy or become part of a system of VALUE EXCHANGES (prompts) that leads to a sale.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

FEBRUARY 25, 2010

According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e. Marketing), ThinkGeek is “all about serving our community. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.”

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. Tickets are going fast , Social Media Success Summit. 297 gets you 24 killer social media Webinars.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

FEBRUARY 9, 2010

In real life, we trust a chosen few, while we consider the opinion of others. The others may “break through&# into the trusted circle by action and consistency; but until then we only trust the opinion of those that have earned our trust. Why would this be any different online?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 8, 2010

A bigger limitation, in my opinion, is the inability to connect a mouse (USB or wireless). A bigger limitation, in my opinion, is the inability to connect a mouse (USB or wireless). In terms of it being a poor device for content creation, I'm still on the fence.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

SEPTEMBER 21, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Sprout Social

JULY 13, 2016

” or “what social media platform features your target audience?” Start putting together a plan in writing that you and your team can refer to when you need it. Your social media plan should consist of mini-plans for each social media channel you expect to be active on. Build a Community.

Paid Content 112

Paid Content Social Media Social Marketing Planning 112

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Ten social media problems that drive marketers nuts , October 21, 2010 Trying to deliver measurable business results from social media marketing can be frustrating. Have I gone MAD?? Engagement.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. expected this blog post to be a Twitter bashing post, instead it was insightful and in my humble opinion, completely on the money! What’s Happening?

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

APRIL 7, 2010

But, we did talk about the impact of geo-tagging on reviews, and whether the fact that someone has actually been to a location recently should influence your perception of their opinion. This adds a lot more value in my opinion that static “I'm @ [place]&# style updates. I love #4sq). I love #4sq).

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150