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Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow

Optinmonster

For instance, in our case study of AdamEnfroy.com , we present subjective feedback in addition to quantitative data: See more examples of OptinMonster’s case study research. Researchers analyze data from the past to form expectations about the present and future. Even beginners and small businesses can use these methodologies.

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Multicultural Marketing: Why You Need to Get Started

Content Marketing Institute

Even when targeting an audience, such as small-business owners or B2B professionals, it’s imperative to remember that the group is made of people – people with different backgrounds, experiences, and levels of familiarity, and who come with their own stories. Big or small, they want to be supported. Start a focus group.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

How should a business operate now? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery. Where is there work to be done? Let’s think this through together today.

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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

In one of my first jobs, I helped to develop a digital marketing campaign for a small business that grew its revenue by 15% within eight months. For instance, if you describe your leadership style as, say, authoritarian, you may not fare well at a company that prioritizes collaboration and community.

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A Comprehensive Guide to Market Segmentation

seo.co

Firmographics look at things like company location, company size, number of employees, gross revenue, and other factors specific to the makeup of the business. In essence, firmographics help you properly target businesses in sales and marketing situations. Find these groups, join them, and then listen. Focus groups.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

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Marketing Interns: How to Create a Mutually Beneficial Internship

Sharpspring

Whether you’re a small business just starting to get your feet wet in marketing or you have a full-fledged marketing and creative department, you can benefit from adding a motivated marketing intern to your team.