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Advertising in local markets: A playbook for success

Martech

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Local newspapers, radio stations, digital platforms and community events each offer advantages. Here’s a playbook to help your company succeed when marketing on a local scale.

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Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Here’s my blurb: Do you have a Facebook strategy?

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Event Marketing. Social Media. Media Planning. Event Marketing. Prior to the pandemic, sales usually worked closely with their event team. Event marketing managers worked on logistics to ensure everything was set up on-site so that sales could have conversations with prospects or conduct customer meetings.

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4 Easy, Low-Cost Ways to Market Your Nonprofit in 2020

SmartBug Media

Although nonprofit organizations provide communities with a variety of amazing resources, many are limited by minimal time, resources, and budget restrictions. Blogging is also a great way to educate the public on important topics such as specific challenges your community is facing and what people can do to help.

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5 Things To Consider When Planning Your Advertising Budget

Stevens & Tate

Today’s media plan looks far different than even last year, with more media channels, more devices, and even more opportunities to connect with shoppers. How do you find the most effective balance with an advertising budget and media plan that make sense now? Develop your media strategy around your core audience.

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Developing a Social Media Plan For Your Indirect Channel

Computer Market Research

Social media listening tools such as Hootsuite or the Salesforce Marketing Cloud can search and scour social networks and community forums to help you identify areas that require your attention. Some social media networks offer features such as polls and surveys than can help you understand exactly what your partners are looking for.

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Personal branding trends to tap into on social media

Sprout Social

And, most importantly, it encourages accountability — which is important, considering that around half of marketers are making up their social media plans on the fly. Once your content is off and running, reap the benefits of planning while also saving time by using Sprout to automatically schedule posts during the most optimal times.