Real Story on MarTech: Is that vendor a zombie?
Martech
JANUARY 14, 2022
” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Consider the case of the Interwoven content management suite—one of Forbes’s “undead” in 2002. A new generation of zombies.
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