Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. Flickr Photo by Doc_Brown.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Cambridge, MA – [link]. San Mateo, CA – [link]. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Talk to your customer facing employees such as support and sales and ask them to recommend people who would be a good fit.

Brand Identity 162

Brand Identity Branding WOMM WOM 162

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. Email and e-newsletters use now equals tradeshows in popular use.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Tony Zambito

APRIL 24, 2010

I have been evolving the buyer persona development process as well as have been writing about buyer personas for the last eight years now.     Most notably, the B2B buying process has undergone a significant transformation within the past three years.  Image by Intersection Consulting via Flickr.

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. The broader your audience the more weighted toward inbound.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Vidyard

DECEMBER 10, 2013

To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce. We use the traditional channels: Email, Twitter, Facebook, blog posts, LinkedIn community groups, etc., Consider including your sales reps contact info in emails or experiment with a service like Twilio.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Optinmonster

JUNE 21, 2021

This is a psychological behavior that suggests people are more likely to finish a process they’ve already started. Lead Sharing : Send your new leads to multiple locations to help track, manage, and guide your new subscribers down your sales funnel. Woodside Communities made$294,435 in less than 2 months.

Cost 64

Cost Lock-In Pricing Price 64

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Facebook, Twitter, Blogs have diff context. Then direct the community to interact with the brand. Not understanding engagement.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. BrennerMichael Benefits are traffic to your site, conversions, sales – and you build trust by engaging with your audience earlier. Facebook, Twitter, Blogs have diff context. Then direct the community to interact with the brand. Not understanding engagement.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. In my new position, I not only manage my own clients but manage clients across an entire segment. Great success indeed - Eloqua crew welcome in Atlanta anytime!!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Heinz Marketing

MARCH 25, 2019

It’s another episode of Sales Pipeline Radio , ( live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 70

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 70

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. ” It’s always, “Contact a sales rep.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. ” It’s always, “Contact a sales rep.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Inbox Insight

NOVEMBER 13, 2018

What do you want content to do, in the context of wider marketing and sales efforts? For example, this could be to: Drive more sales. For example: Educate the audience in order to reduce the cost of sales. B2B sales processes tend to be long and nonlinear with multiple touch points. Reduce the cost of acquisition.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. In the grand view, marketing, technology, and management are becoming inseparable. But this future isn’t very far away.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

KoMarketing Associates

JUNE 26, 2014

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? You see, variations of this tactic worked really well in the late nineties (and maybe in several years following). Here are three tactical best practices to consider, with examples where possible. Moz has set the standard in our community.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Vidyard

OCTOBER 27, 2019

In under eight minutes, Vidyard’s Social Media Manager Charlie Rogers runs through the five most important channels you need to consider for your video sharing—and what you need to know about each one. Facebook 2.3 Watch and Learn Want to learn about video distribution via video? Landing Pages 1.3 Social Video Distribution 2.1

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Facebook 2.3 It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. Video libraries and hubs are great for more than just marketing: Sales, customer service, HR, and internal communication teams can all find uses. Landing Pages 1.3 LinkedIn 2.4

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. One component in sales team training is to perform a semiannual competitive assessment.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

SnapApp

DECEMBER 14, 2016

Sales enablement. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Provide solutions and start them on the sales funnel. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hinge Marketing

JULY 21, 2022

A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy. If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. When we think of SEO, the technical tactics for websites often come to mind.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Convince & Convert

JULY 15, 2016

So using content in your campaign and your demand gen strategies to engage with your prospects, get more prospects into your funnel, but also help sort out which ones are the best ones for sales. You think about top of the funnel. But something like an assessment or an ROI calculator might be very bottom of the funnel.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Here is our list, which is organized alphabetically and not in any order of importance.

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Work Management Marketing Management 116