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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Now you’ve got “social media 2.0,” which tends to be more community-oriented.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Obviously the publishing business is disintermediated, and we understand that. Also what’s really important is that I change who I follow in each of those networks as it pertains to what I find fascinating or interesting or where I think I can add value. Brian: I’ve studied this actually, the idea of social network fatigue.

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What Salespeople Need to Know About the New B2B Landscape

xiQ

Specious talk about disintermediation of salespeople obscures the real issues facing firms. In turn, this drives the B2B buyer’s propensity to seek information from vendors who work with companies across regions or vertical segments, and who can use that knowledge to help frame and deliver solutions for that buyer’s needs.

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What Salespeople Need to Know About the New B2B Landscape

xiQ

Specious talk about disintermediation of salespeople obscures the real issues facing firms. In turn, this drives the B2B buyer’s propensity to seek information from vendors who work with companies across regions or vertical segments, and who can use that knowledge to help frame and deliver solutions for that buyer’s needs.

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What Is Web 3.0? The Future of the Internet

Single Grain

A decentralized autonomous organization (DAO) is an automated computer network organization model controlled by its community members rather than a single establishment like the government or a financial institution, and whose transaction records are maintained on a blockchain. 2) Decentralized Data Network. However, in web 3.0,

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Most organizations, too, refused to abandon the top-down centralized information model that was already in place, merely institutionalizing it with firewalls, access restrictions, monster centrally-managed one-size-fits-all databases and websites and over-engineered, over-managed collaboration and community-of-practice tools.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# was trading some tweets about this, and Beth Harte (via Serengeti Communications ) asked me: “How can people stick to an editorial calendar when other work pops up?&#. What I’m about. It’s a fantastic question.