Webbiquity

MAY 25, 2021

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Now you’ve got “social media 2.0,” which tends to be more community-oriented. I love LinkedIn.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. That fosters community. Really what the book is talking about in that section is change management, and this is the quickest part to getting on a new road to change. But is long form publishing counter-cyclical? Brian: Wow. Jay: Absolutely.

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

xiQ

AUGUST 8, 2015

So any effective sales model must adapt to changing buying protocols, not ignore or resist them. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The sales force is more important than ever.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

So any effective sales model must adapt to changing buying protocols, not ignore or resist them. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The sales force is more important than ever.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Metadata

FEBRUARY 22, 2021

I’m kind of a hybrid Product Manager, Product Marketing geek. Gainsight, we’re helping businesses in the subscription and cloud based models, optimized net dollar retention by doing everything from managing and scaling CSM teams to making your products easier to adopt, to driving higher renewals and cross sell upsell.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

B2B Marketing Zone Posts

OCTOBER 5, 2010

Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# Your company is managed according. Perhaps that’s one crazy basketball game, but with your website, it’s one score after another; visits become leads, and leads become sales. What I’m about. Every week?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Exo B2B

JUNE 5, 2020

Like any major organizational change, this requires the right tools and adequate training about how to use them (both tactically and strategically). As a consultant, I had been helping organizations radically re-imagine the way they market and communicate since 2006. Harold Jarche. The challenge? Claude Malaison. Laurent Simon.

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132