Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

DemandBase

MAY 26, 2020

Our goal is to provide a bit of inspiration to our peers in the larger sales and marketing communities. Now more than ever, sales and marketing alignment is imperative to an organization’s success. Download our ABM for Sales Playbook , a how-to on becoming a world-class sales organization.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Marketing Insider Group

MAY 26, 2020

But now is the time to shift the business, marketing communications and approaches. Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. These exclusive customer communities are the most successful when there is a balance between offering value to advocates and asking for favors.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

DemandBase

FEBRUARY 7, 2020

Learn from your peers how they have evolved their ABM over the years. Two levels of ABM Certification — Our ABM Certification courses give you the hands-on knowledge to make Account-Based Marketing work for you, your team, and your organization—whether you’re a novice or an experienced practitioner. You don’t want to miss it!

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer DemandBase 52

Martech

MAY 10, 2022

Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I They’re historically using a lot of word of mouth, a lot of community engagement, and a lot of online research.”. It was evident to me that we needed a better customer reviews program,” said Tonkin. “At

Buying Cycle 87

Buying Cycle Intent Ideal Customer Profiles Planning 87

Biznology

MAY 29, 2013

You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership. You want to be seen as not only up to date, but trustworthy and helpful. Lead generation.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80