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The rise of Peer-to-peer ABM

Strategic-IC

These organizations typically employed large Sales teams that targeted similarly large corporations. The digital and business transformation that has been taking place over the last twenty years has changed beyond all recognition organizations, their products and services, and how they purchase. How companies buy.

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What Is a Serviceblazer? Here’s What Community Members Told Us

Salesforce Marketing Cloud

And you love building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. What is the Serviceblazer Community? What is the Serviceblazer Community? The answer is yes!

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Learn, Connect, and Have Fun at Trailblazer Community Conferences

Salesforce Marketing Cloud

What is a Trailblazer Community Conference? Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about.

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Three Ways to Get the Most Out of the Trailblazer Community

Salesforce Marketing Cloud

At Salesforce, we understand the unique value of community. Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Among those, almost half plan to add staff. Budgets are growing. An eye-opening 91.6%

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Making Something Tangible: Community Spotlight with Najmah Salam

Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? Plus the memes are top-notch.

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How experiential marketers can build community in 3 cultures

SmartBrief - Marketing

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Doing more with less seems to be a common challenge agencies and brands currently face.