The Effective Marketer

JANUARY 3, 2009

An effective marketer, therefore, is someone who can accomplish his/her goals and produce the results set forth by the company. Notice I didn’t say ‘marketing results’, I’m referring to the Corporate goals because no marketing can be effective if it doesn’t contribute to the overall goals of the company.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Buzz Marketing for Technology

JULY 22, 2008

fluency -- our ability to function socially in the modern complex world, to be of use socially to others in our communities. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. Fast Company Blog.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Something similar has happened in B2B marketing over the last 20 years.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

Research shows that over 85% of companies now recognize that measuring marketing’s performance is a priority, but less than 10% of these companies actually calculate ROMI – a sign that not many marketers know how to calculate it. 15 percent of companies dont think measuring marketing performance is important? Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Hubspot

FEBRUARY 9, 2017

The search engine giant wanted to involve the San Francisco Bay community in deciding where to make a multi-million-dollar donation, and installed large, interactive posters in places where people “had the time to make a difference” -- like bus shelters, food trucks, and restaurants. But that’s not limited to B2C brands.

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28

Buzz Marketing for Technology

JUNE 27, 2008

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Single Grain

AUGUST 15, 2023

They have prepared award-winning digital promotion strategies for crypto brands and Fortune 500 companies. specialization includes SEO, content marketing, community marketing, paid ads, infuencer marketing, and social media marketing. company that develops high-end solutions for enterprise clients. It is an award-winning Web 3.0

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Buzz Marketing for Technology

JULY 21, 2008

Fast Company Blog. Fast Company. Guerilla News Network. The entire discipline is at a crossroads, and the discussion was urgent and intense. Wasabi Wisdom. Whiskey Bar. Whiskey River. Business/KM Blogs. Stowe Boyd. Chris Dent. Darwin Magazine. Stephen Downes. E-learningpost. Lilia Efimova. First Monday Jnl. Terry Frazier.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Single Grain

JULY 22, 2022

Moreover, over 438 Web3 companies have raised around $4.5 A web3 marketing agency is a company that specializes in the digital promotion of blockchain-based products and services to create high-value web3 marketing campaigns. They have prepared award-winning digital promotion strategies for crypto brands and Fortune 500 companies.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Content Marketing Institute

FEBRUARY 7, 2018

Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value? Why we love it. It works here for two reasons.

Case Study 108

Case Study Case Studies Top of Funnel Studies 108

Hubspot

JULY 17, 2012

Sooner or later, your industry's community will take notice, start following you, and start regarding you as an expert. And if your company is truly committed to supporting the community and giving back, consider becoming a certified B-Corporation and contacting local media about the certification; it could make a great story!

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Outgrow

APRIL 27, 2022

The importance of building a collective understanding of your company. From running an experiential guerilla agency to leading a cutting-edge strategy firm – in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles. We had a big parent company and we started to get Panasonic business.

Paid Search Agency 52

Paid Search Agency Lead Scoring Lead Ranking Planning 52

Hubspot

AUGUST 14, 2018

The copy leads with a brief description of why Shopify uses HubSpot, and is accompanied by a short video and some basic statistics on the company. Here's a design company that knows how to lead with simplicity in its case studies. Immediately, IDEO has communicated two of the case study's major pillars. Patagonia" by Amp Agency.

Case Studies 100

Case Studies Case Study Studies Advertising Agencies 100

Hubspot

APRIL 5, 2017

What happens when your company isn't even the one behind a viral sensation? "We Christodoulou explained that his company had hoped to sell 200 of the lace-detailed dresses per week, but the UK-based retailer sold 3,000 in just 10 days. A few months later, Christodoulou said his company "won the social media lottery.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Ambal's Amusings

DECEMBER 31, 2009

Seven Creative Guerilla Marketing Tips. How can you distinguish your company and products? Social Media Marketing is now getting a lot of interest not only from cutting edge startups but also from mainstream B2B companies. The 4P's of Content Marketing. Presentation. The 6C's of Content Marketing. Conversation. Continuity.

Guerilla Marketing 100

Guerilla Marketing Best Practices Case Study Case Studies 100