SnapApp

JULY 13, 2018

Instead of wasting marketing and sales’ time chasing webinar attendees with nurture streams or cold calls, we decided to just ask people how they wanted to be followed up with. We also were able to suss out who was simply interested in our content, not in moving forward in a sales process.

Webinar Metrics 59

Webinar Metrics B2B Thought Leadership Thought Leadership Content 59

SnapApp

AUGUST 22, 2018

But as buyers today become increasingly self-sufficient, with 91% of millennial buyers avoiding interacting with sales people until the middle or end of their buying journey. Targeted content powers demand generation efforts, delivering value to leads that have signed up for your various demand generation activities, like webinars and blogs.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

SnapApp

OCTOBER 10, 2017

Joe has over 30 years in marketing experience, has led five SaaS teams, and has worked extensively in demand gen and content strategy, as well sales and marketing alignment. . According to the Conference Board , the first vendor that is engaged in the sale wins more than 50% of the time. The sale is. .

Peer-to-peer 48

Peer-to-peer Buy B2B Marketing B2B 48

SnapApp

JULY 26, 2017

Beyond just gathering name, email, company, or phone number, deeper insights like sales-enablement information, buying preferences, current challenges, business goals, decision-making structure, and more can be collected. . Sales Outreach Videos. . Content loading. . Training Videos. . Content loading. . Training videos save time.

Top of Funnel 54

Top of Funnel Video Marketing Webinar Metrics Business 54

SnapApp

AUGUST 22, 2018

But as buyers today become increasingly self-sufficient, with 91% of millennial buyers avoiding interacting with sales people until the middle or end of their buying journey. Targeted content powers demand generation efforts, delivering value to leads that have signed up for your various demand generation activities, like webinars and blogs.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

SnapApp

FEBRUARY 1, 2017

Or will it be a colder sales email, asking something of them immediately? Calling Too Much (or Even Calling at All). Okay this one is more sales focused: cold calling. Do you like getting sales calls? I’ve heard stories of people getting calls minutes after filling out a contact form.

Leads 48

Leads Lead Marketing Qualified Leads Cold Calling 48

SnapApp

OCTOBER 28, 2015

How do we drive sales? To understand the difference between generalized and personalized content, think about the contrast between a meaningful coffee date between two new friends and an awkward cold call from a telemarketer. Businesses that personalize their digital presence on average experience a 19% increase in sales.

Work Management 48

Work Management B2B Marketing Personalization Marketing Management 48

SnapApp

MAY 16, 2018

Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best leads to sales. Your marketing, marketing automation, and sales efforts are only as effective as your data is clean.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

SnapApp

MAY 16, 2018

Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal funneling the best leads to sales. Your marketing, marketing automation, and sales efforts are only as effective as your data is clean. Use a data enrichment tool.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

SnapApp

OCTOBER 10, 2019

Outbound classics: Cold calling. This met expectations of B2B buyers in the late 90’s and early 2000’s, who were used to direct brand communication and guidance from sales reps. But instead of sending every lead who downloads an ebook to sales, use your content to prove value to prospects within a nurture process.

Sales Management 82

Sales Management B2B Marketing Banner Ads Sales Qualified Leads 82

SnapApp

JUNE 6, 2017

It's been a dramatic last 10 years for B2B sales teams. B2B sales cycles have changed. Salespeople and buyers have a new relationship with one another, and it has directly impacted the sales process. . What is a sales process? . Sales Processes: A History. Cold calling doesn’t work like it used to. .

B2B Sales 89

B2B Sales Process Top of Funnel Work Management 89

SnapApp

JANUARY 7, 2016

Sometimes it’s easy to get caught up at the top of the sales funnel and always be thinking of new leads and brand awareness. However, keeping the energy level high on a current customer relationship is a great way to spread word-of-mouth referrals and gain social shares. . “A

Webinar Metrics 48

Webinar Metrics Account Based Marketing Top of Funnel Marketing & Strategy 48