article thumbnail

How to Create a Lead Generation Strategy for SMBs

Zoominfo

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Cold calling — or really any form of cold outreach.

article thumbnail

B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Create a Data-Based Ideal Customer Profile Sales intelligence also shapes an accurate ideal customer profile — a key component of business development.

article thumbnail

How to find new customers and increase sales

Rev

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you?

article thumbnail

Why social media is an invaluable tool for sales executives

Oktopost

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. What’s the difference between thought leadership on social media vs. a cold email with similar content?

article thumbnail

7 Sales Prospecting Tips to Ignite Even the Coldest Pipes

Zoominfo

Sales prospecting techniques are the tactics a salesperson uses to find new customers. If they default to cold calling (a task they find difficult), a ‘warm-style’ calling approach might be a better fit (see #5 below). Summon Your Ideal Customer Persona (ICP). Get Social with Your Prospects.

article thumbnail

Cold Call Sales Voicemail Scripts That Get Callbacks

Zoominfo

Do cold calls work? How can you find more success with cold calling? We often discuss how to make a cold call, but rarely the next step after your cold call fails to get picked up. First, do Cold Sales Voicemails Work? But keep your cold call sales voicemails short!