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Is Cold Calling Dead? A Guide to B2B Cold Calling

Zoominfo

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear.

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How ZoomInfo Supercharges Sales: A Step-by-Step Breakdown

Zoominfo

As a ZoomInfo user and partner , there is no way I could do my job without the firmographic, technographic, and demographic information and filters in SalesOS. Any responses from yesterday’s outreach? OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses. What’s the difference?

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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. An outbound lead is any potential customer who shows an interest in your company, product, or services as a result of proactive outreach.

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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

Improve Your Cold Outreach with BASHO Emails. While digital automation has made outreach much easier, sending cold emails is still a tricky game. Personalization is the key to improving your outreach, and one form of it is the BASHO email. It’s no secret that cold calling is a salesperson’s least favorite activity.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

And it’s a crucial feature of any successful B2B business. . Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. to nearly 10%.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

ZoomInfo’s OperationsOS platform enables more robust GTM automation, including helping users creatively customize their lead-scoring models and unlock account-based scoring. Cold-ish Outreach You may think of the term “cold calling” and get a little squeamish, but there are plenty of benefits to this method of B2B lead generation.

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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

The more information business development teams know about prospects, the better they can tactically craft outreach that cuts through the noise and conveys true value. Intent data Understanding a prospect’s technology stack is important — but it’s intent data that prompts timely outreach. What Do Sales Intelligence Tools Do?