Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Zoominfo

APRIL 16, 2022

On an average morning in early 2020, sales reps left their team huddles pumped up on yesterday’s success stories and a few cups of dark roast, ready to start dialing for the day. They had a system of tried-and-true tactics for making sales calls and historical data that supported what worked best. Sound familiar?

Cold Calling 100

Cold Calling Work Management Multi-Channel Best Practices 100

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. What you’ll learn: What is a sales cycle?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. That said, there are certain tactics and strategies that can help you become more successful at prospecting. We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s what sales leaders should keep an eye on.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Rules 100

Rules Sales Qualified Leads Lead Scoring Lead Ranking 100

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s what sales leaders should keep an eye on.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

ANNUITAS

MARCH 8, 2022

Instead, chat should drive revenue by acting as an interactive channel that you use to nurture your buyers through the funnel. Chat should be holistically applied to your sales, marketing, and customer support functions. Chat should be holistically applied to your sales, marketing, and customer support functions.

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

Zoominfo

JULY 23, 2020

Think of warm leads as the window shopping of sales. The creme de la creme of leads, hot leads are ones that are qualified, highly interested in your product, and ready for direct contact from a sales rep. Hot leads should also immediately be contacted by a sales team, as they will want to close a deal sooner rather than later.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

SendX

NOVEMBER 12, 2020

It's generally your sales efforts that help bring a huge portion of the windfall to your business. As a result, sales intelligence tools have become a key component in the suite of business intelligence tools that teams today use. This makes for an effective, well-planned, resource-saving and to-the-point sales process.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

PureB2B

MAY 30, 2022

A comprehensive sales strategy should involve all of the steps that take place in a sale, from who you'll target and how you'll target them, to the tools and processes you'll use. Benefits of a Sales Strategy. Benefits of a Sales Strategy. Inbound Sales vs. Outbound Sales vs. Account-Based Marketing.

Account Based Marketing 62

Account Based Marketing Lead Ranking Marketing & Strategy Lead Scoring 62

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. It could be that their sales reps know how to prospect effectively. A sales rep uses the information (i.e.,

Ideal Customer Profiles 100

Ideal Customer Profiles Cold Calling Zoominfo Marketing & Strategy 100

Salesforce Marketing Cloud

DECEMBER 1, 2021

Building strong relationships is the key to successful sales. The new normal for sales professionals is a hybrid approach with an accent on digital contact. 75% of physicians preferred in-person sales visits before the pandemic, nearly half now say they prefer virtual exchanges.

Cold Calling 97

Cold Calling Lead Scoring Lead Ranking B2B Sales 97

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Hubspot

APRIL 5, 2023

There are many things to consider if you are interested in starting your career in sales. You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you.

Stats 78

Stats Enterprise Management Work Management Marketing Management 78

Salesforce Marketing Cloud

NOVEMBER 20, 2023

Looks like you’re ready to make a sales call. The most successful sales calls include tailored presentations and focus on building trust with prospects by addressing their unique pain points. As celebrated entrepreneur Siva Devaki noted, “Sales is not about selling, but about building trust and educating.”

Top of Funnel 69

Top of Funnel Work Management Marketing Management Lead Scoring 69

Hubspot

AUGUST 25, 2022

As anyone in sales knows, there is nothing worse than a sales slump. You pick up the phone and no one is answering your calls. Experiencing a sales slump can make you question your ability, or worse, your entire career. Experiencing a sales slump can make you question your ability, or worse, your entire career.

Work Management 77

Work Management Cold Calling Marketing Management Cross-Selling 77

SalesIntel

JULY 6, 2021

In the cutthroat world of B2B sales, any second not spent on selling could be an opportunity lost. That’s why top-performing sales teams follow best sales time management practices as part of their sales playbook. Consider time management to be the equivalent of listening skills in communication.

Work Management 52

Work Management Spending Lead Ranking Marketing Management 52

Hubspot

AUGUST 23, 2022

Having powerful software is an undeniably critical component of any strong sales strategy. Fortunately, we did some digging to determine which areas of the sales cycle leaders are investing in most heavily for 2022 and beyond. Product demos 33.50%. Following up cold prospects 33.25%. In sales, context is everything.

Top of Funnel 55

Top of Funnel Lead Ranking Work Management Lead Scoring 55

Hubspot

MARCH 7, 2018

KPIs for Sales Managers. Sales Volume by Location. Sales managers -- and particularly field sales managers -- can often feel like they are trapped in a fog. Download our free report here to learn the top 3 metrics ranked by sales professionals. Sales Volume by Location.

Work Management 100

Work Management Lead Scoring Lead Ranking Cross-Selling 100

PureB2B

MAY 30, 2022

Your sales team has one priority: secure new revenue. In fact, sales reps spend less than 36% of their time selling. The majority of their time goes to non-revenue generating tasks like admin work, updating their CRM, updating sales assets, or spending time in meetings. What are Sales Productivity Tools?

Product 62

Product Tools Work Management Best Practices 62

LeanData

APRIL 13, 2023

With many companies reporting a decline in inbound, there’s a renewed focus on outbound sales. Unfortunately, outbound motions get a bad rap because people associate them with intrusive, unwanted cold calls and spammy emails. Cold calls and cold emails are a costly way to do outbound without any signal from the buyer.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Work Management ABM 52

Hubspot

DECEMBER 13, 2023

When I think about different types of sales calls, some of the first terms that come to mind are terms like warm calling or cold calling. These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more.

Work Management 67

Work Management Marketing Management Cross-Selling Budget Programs 67

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

TrustRadius Marketing

MARCH 17, 2021

Inside and outside teams help a company achieve its sales targets in different ways. It is also critical to know the tools available to help those reps succeed. Overall, both inside and outside sales teams are an effective means to achieving your goals. What is Inside and Outside Sales? They do their work in person.

Work Management 52

Work Management Marketing Management Budget Programs Marketing & Strategy 52

Engagio

MARCH 25, 2019

We’re finally reaching an era when Account Based Marketing has found its footing, and Sales and Marketing teams are more open to making the transition from traditional marketing methods to ABM. Social selling is so effective that 90% of top-performing salespeople are implementing social media into their sales strategy.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Televerde

MARCH 16, 2022

Sales automation has become a staple in the business world. If you’re interested in learning more about the benefits of sales automation, you’ve come to the right place. If you’re interested in learning more about the benefits of sales automation, you’ve come to the right place. What is Sales Automation and Why Does It Matter?

Marketing AI 52

Marketing AI Top of Funnel Automation Work Management 52

Only B2B

MAY 19, 2022

People are, without a doubt, the most important component of every sales contact. Let’s take a closer look: Managers: Appointment setters should get sufficient training, as well as continual monitoring and mentorship from their management. This method is recommended by The Rain Group, a sales training business.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Velocity Partners

JULY 26, 2023

Here are four free ways you can use your CRM to drive more value across the whole company. #1: 1: Refine your ICP by feeding your CRM better data You can look at your CRM in two opposing ways: as dumb storage or as a queryable database. You want to empower your Sales colleagues to find and input that information into your CRM.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking CRM Lead Scoring 52

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

Hubspot

JUNE 8, 2021

If you hear "ABC" and "Always be closing" pops into your mind, a sales career may be the perfect match for you. You've come to the right place to learn what it's like to have a career in sales, and it's about much more than the close. Sales seems like a fast-paced, hardball kind of career. What's a typical sales career path?

Sales Management 72

Sales Management Top of Funnel Work Management Enterprise Management 72

Hubspot

NOVEMBER 23, 2020

HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics. I'm sure nobody misses the unwanted ads, spam emails, and cold calls that used to interrupt their day back in the mid-00s. At HubSpot, we call it 'CRM-powered advertising.'.

CRM 100

CRM Advertisements Advertising Buyer's Journey 100

Zoominfo

JULY 23, 2020

Think of warm leads as the window shopping of sales. The creme de la creme of leads, hot leads are ones that are qualified, highly interested in your product, and ready for direct contact from a sales rep. Hot leads should also immediately be contacted by a sales team, as they will want to close a deal sooner rather than later.

Differentiation 100

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 100

Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? And how do you improve your revenue generation process without sacrificing the customer experience? Revenue generation is the process of creating and capturing sales opportunities for a company. Good questions!

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78