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Report: What’s Working in Email Marketing

The Point

You can download the complete report (registration required) here. A recent (August 2022) statistic said that 81% of all emails are read on mobile devices , and that number will only increase. I was asked by the team at Demand Gen Report to contribute my views, and those thoughts are republished below. Personalization is over-rated.

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How to Build a B2B Email List that Converts: Proven Strategies and Future Trends

Only B2B

In this comprehensive guide, we will explore what a B2B email list entails, give practicable way to build one from scratch, discuss proven strategies for list growth, examine effective lead nurturing methodologies, analyze relevant data and statistics, explore the future of B2B list building , and conclude with crucial insights for success.

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Building in Public: How Transparency on the Internet Can Support Your Goals

Buffer

A YouTube video here, a LinkedIn post there – my life is a scrapbook of the lessons I learned from other people's journeys. " A: Applying personal practices to company values Samantha Anderl , Co-founder of Harlow : "My co-founder Andrea and I practice transparency in two ways.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

It’s funny to me that computers actually caused many messages to be the same – provided you gave AI all the exact same prompts.” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

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14 Easy eCommerce Lead Generation Tips To Improve Your Sales

Optinmonster

Here are a few statistics that highlight this challenge: The average cart abandonment rate in eCommerce is 70.19%. As a result, the company got 30,000 new member registrations every month. Co-browsing lets users show (rather than describe) their problem. Here’s a look at the popup campaign they created with OptinMonster.

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11 Steps to Make Sure Your Next Webinar Is a Total Flop

Hubspot

Social Media - Let everyone know about your upcoming webinar via your social channels, particularly Facebook, LinkedIn, and Twitter. Be sure to include a link to the landing page on which they can register for the webinar in all of your updates; if you also have a compelling visualization or statistic from the webinar, even better!

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Experiment until your results are statistically significant. The experiment ran until a statistical significance was determined, which, in the end, only took about two weeks, To give you an idea of what that might look like, the test variants were labeled with internal language and included the following: default. Let it run.

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