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How to Calculate Social Marketing ROI

Paul Gillin

For example, if an increase in session time spent on site appears to correlate with registrations for a webcast, then that indicates that webcasts resonate with the audience. One of the most popular indications of customer satisfaction is the Net Promoter Score (NPS), introduced in 2003 by Fred Reichheld of Bain & Co. White paper.

ROI 50
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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

What information – relevant statistics, industry examples, in-house content analytics – do they need to see to understand the value of your content marketing? A group of experts, each who excel in their area of content marketing and, at the same time, who understand how the whole puzzle comes together. image source.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Specific Marketing Tips for Startups 3.

Startups 148
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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Specific Marketing Tips for Startups 3.