Sprout Social

NOVEMBER 11, 2021

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Convince & Convert

DECEMBER 26, 2010

And for a short time, you can save 50% on registration at [link]. Here’s just part of the lineup for this virtual conference that takes place Feb 1 – Feb 22. Scott Monty from Ford Motor Co. Social media execs from McDonald’s, Procter & Gamble, Cisco, Southwest Airlines, Sony, and Hubspot.

Co-Registration 114

Co-Registration Blogger Tips Conference 114

Hubspot

JUNE 20, 2018

We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below. For example, HubSpot created a Pinterest board where we pin the well-designed covers of our marketing ebooks. Host a co-marketing offer with a partner. Demo your latest product at an appropriate conference and collect signups in-person.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Marketing Insider Group

JANUARY 10, 2022

You will not only learn from marketing’s top thinkers and speakers, but you might also meet your new best friend, find a new marketing tool to make your job easier, and get to spend some quality in-person time with your boss or your colleagues at one of these 2022 marketing conferences. Registration is free! Even better?

Marketing AI 303

Marketing AI Enterprise Management Peer-to-peer Best Practices 303

Hubspot

SEPTEMBER 13, 2012

We just wrapped up our own conference here at HubSpot, INBOUND 2012 , and as the event coordinator, I thought it might be timely to share some of the things we learned from this event. Have cheery, well-informed greeters at every entrance for your event, providing directions to registration and answering questions about the event.

Co-Registration 28

Co-Registration Tips Peer-to-peer Conference 28

Vidyard

MAY 6, 2015

While conferences are a fun excuse to stay in a nice hotel for a night (among other benefits!), This is fine if you’re just looking to pad your email list, but really engaged registrants are hungry for more information on your topic – why would they sign up if they weren’t? That’s where webinars come in.

Webinar Metrics 51

Webinar Metrics Co-Registration Top of Funnel Marketing Automation Services 51

Hubspot

JULY 25, 2011

Boston is going to be a twitter the week of September 12-16 with FutureM , the Inbound Marketing Summit and the HubSpot User Group Summit (HUGS2011) all collaborating to make Boston the hub of everything marketing for five full days! Event Registration Forecasts & Benchmarks. Following Month: 50% of Target Registrants.

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

Hubspot

MARCH 28, 2012

3) Host an online webinar and collect email addresses at registration. For example, HubSpot has created plenty of free tools to use for prospect and lead generation -- most recently Marketing Grader. 22) Host your own offline, in-person events like meetups, conferences, hackathons, educational panels, etc.,

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

BenchmarkONE

NOVEMBER 23, 2018

Sixty-five percent of buyers feel that content has an impact on purchase decisions, according to HubSpot. This doesn’t mean conferences or in-person meetups, but content generated in-the-moment online. A simple post to the webinar registration page works fine. The first strategy is to share links to content. Host a Live Event.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Hubspot

DECEMBER 28, 2012

5) Co-marketing Emails. Co-marketing is when two or more complementary companies partner together for some mutually beneficial task, event, or other promotion. The main draw of co-marketing is to leverage the audience of another company to increase your reach. We do something similar at HubSpot. 6) Internal Updates.

Template 28

Template Email Marketing Co-Registration Planning 28

Engagio

JUNE 2, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. We all know conferences, field events, and the like are completely off the table. 3) Delivering Your Message Using the Right Channels in a Changing Landscape.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Hubspot

OCTOBER 29, 2012

But for the sake of all being on the same page, this article will explain how a typical setup process works using HubSpot's Workflows tool as our recurring example. Or, if you engage in a co-marketing initiative, you can import a list of opt-ins and nurture them with a specific set of emails. Step 1: Choose a Starting Condition.

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

DemandBase

JULY 21, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. We all know conferences, field events, and the like are completely off the table. The channel mix that you used to heavily rely on has changed. Bear with me.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Hubspot

JANUARY 26, 2012

For instance, HubSpot’s homepage suggests that you start a free, 30-day trial or receive a free product demo. For instance, some employees at HubSpot include a link to the Inbound Marketing book in their signatures. Authored by HubSpot's co-founders, the book does a great job at conveying our mission and vision.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

SnapApp

JUNE 2, 2017

HubSpot did a jeopardy-like marketing quiz at Inbound 2016, and booth traffic was high. . Instead of sending the typical reminder email, challenge registrants with a quiz on the upcoming topic to get their mind in gear. . . Turn meeting or conference slides into an interactive infographic. based on their answers. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Some require vendors to co-present with their clients. Google, for instance, has guidelines for their third party quality raters to look for factors such as whether an expert has presented in conferences.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Hubspot

FEBRUARY 25, 2018

For example, in listening to sales and customer calls here at HubSpot, I've learned ebooks for use in content marketing is a huge obstacle for our audience, who are marketers themselves. For instance, a CTA can lead to another offer, your annual conference's registration page, or even a product page.

Template 101

Template Landing Pages Stats Top of Funnel 101

Hubspot

FEBRUARY 3, 2015

For example, in listening to sales and customer calls here at HubSpot, I''ve learned that ebook creation is a huge obstacle for our audience, who are marketers themselves. In the words of HubSpot CMO Mike Volpe, “Always provide value. Feel free to learn more through HubSpot''s Landing Pages App. Value builds trust.

Template 28

Template Landing Pages Top of Funnel Lead Ranking 28

Vidyard

JULY 9, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. The HubSpot Blog. HubSpot Blog. The Vidyard Blog.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. Every single one is in this guide. Get the Specs 6.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. View more presentations from HubSpot Internet Marketing.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28